{"id":206477,"date":"2022-03-23T12:26:52","date_gmt":"2022-03-23T19:26:52","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=206477"},"modified":"2022-03-23T13:14:45","modified_gmt":"2022-03-23T20:14:45","slug":"2022-march-madness-debut-college-stars-profiting-off-likeness","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/2022-march-madness-debut-college-stars-profiting-off-likeness\/","title":{"rendered":"2022 March Madness Debut of College Stars Profiting Off Their Likeness, Casino Buys In"},"content":{"rendered":"
The 2022 March Madness NCAA men’s basketball tournament is the first year of the tournament that college players are permitted to profit from their name, image, and likeness (NIL). And at least one casino is already in on the expanded advertising game.<\/p>\n