{"id":205587,"date":"2022-03-16T10:45:15","date_gmt":"2022-03-16T17:45:15","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=205587"},"modified":"2022-03-16T14:11:13","modified_gmt":"2022-03-16T21:11:13","slug":"fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/","title":{"rendered":"Fifth Street Gaming Debuts Latino-Focused Jefebet.com"},"content":{"rendered":"<p>Looking to capitalize on one of the fastest-growing demographics in the US, Fifth Street Gaming Digital is introducing JefeBet.com. The site is a Spanish-language media hub and sports betting portal.<\/p>\n<figure id=\"attachment_205595\" aria-describedby=\"caption-attachment-205595\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-205595\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/silvernug-142x107.jpg\" alt=\"Jefebet\" width=\"1200\" height=\"900\" \/><figcaption  id=\"caption-attachment-205595\"class=\"text-description\">Fifth Street Gaming&#8217;s Silver Nugget Casino in North Las Vegas. The operators digital unit is introducing Jefebet to target Latino bettors. (Image: Security Guards Union)<\/figcaption><\/figure>\n<p>FSG Digital is the internet gaming arm of Las Vegas-based Fifth Street Gaming, which has catered to the Latino market for nearly two decades with brick-and-mortar offerings, including the Lucky Club and Silver Nugget Casino. The gaming company also produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos, and food festivals, indicating its Jefebet platform is an online extension of the operator&#8217;s ties to the Latino community.<\/p>\n<blockquote class=\"main-blockquote\"><p><strong>We intend to build the first online media hub in this country truly dedicated to covering sport, gambling, and entertainment in an authentic way for this highly important, yet previously underserved, audience,\u201d<\/strong> said FSG Digital CEO Seth Schorr in a statement.<\/p><\/blockquote>\n<p>Jefebet&#8217;s content team is located in Argentina, Mexico, and Chile, but the site&#8217;s articles and wagering insights are focused on American sports.<\/p>\n<h2>Jefebet Could Be Onto Something<\/h2>\n<p>The US Hispanic population swelled to 62.1 million in 2020, a jump of 23% over the prior decade, according to Pew Research. That easily outpaced the overall US population growth of seven percent.<\/p>\n<p>Potentially adding to the case for a concept like Jefebet is the fact that the Latino population in the US is shifting away from the traditional states, such as Arizona, California, Florida, New York, and Texas, to new areas.<\/p>\n<blockquote class=\"main-blockquote\"><p>In New Mexico, the state\u2019s 1 million Latinos are nearly half of the population (48%). Despite a large population share, New Mexico, which had the ninth-largest Latino population in 2010, dropped to 13th-largest in 2020, after being passed by Georgia, North Carolina, Washington, and Pennsylvania,\u201d notes Pew.<\/p><\/blockquote>\n<p>From a sports wagering perspective, the activity is <a href=\"https:\/\/www.casino.org\/news\/march-madness-handle-could-top-3-billion-this-year\/\">live and legal in six of the 10 states<\/a> with the highest Latino populations on a percentage basis &#8212; Arizona, Colorado, Illinois, New Jersey, New Mexico, and New York. Regulated sports betting is also permitted in North Carolina, Pennsylvania, and Washington.<\/p>\n<p>Some US-based gaming companies <a href=\"https:\/\/www.casino.org\/news\/rush-street-interactive-mexico-venture-could-pay-off-for-investors\/\">are expanding in Latin America<\/a>, confirming that operators see opportunity with this demographic.<\/p>\n<h2>FSG Digital Pedigree<\/h2>\n<p>In announcing the debut of Jefebet, FSG Digital also said it recently closed a funding round led by Sharp Alpha Advisors and Acies Investments,<\/p>\n<p><strong>Sharp Alpha Advisors is a venture capital firm focusing on iGaming and sports wagering investments. Last October, the firm said its first investment vehicle \u2014 Sharp Alpha Fund I \u2014 raised $10 million.<\/strong><\/p>\n<p>Acies Investments is led by the former co-chief executive officers of Acies Acquisition and former MGM Resorts CEO Jim Murren. Acies Acquisition was a special purpose acquisition company (SPAC) social casino developer Playstudios, Inc. merged with to <a href=\"https:\/\/www.casino.org\/news\/acies-murren-spac-merging-with-playstudios-in-1-1b-transaction\/\">become a public company<\/a> last year.<\/p>\n<p>Acies Investments currently has stakes in seven betting, esports, and fantasy sports companies, including Jefebet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to capitalize on one of the fastest-growing demographics in the US, Fifth Street Gaming Digital is introducing JefeBet.com. The site is a Spanish-language media hub and sports betting portal. FSG Digital is the internet gaming arm of Las Vegas-based Fifth Street Gaming, which has catered to the Latino market for nearly two decades with [&hellip;]<\/p>\n","protected":false},"author":46,"featured_media":205595,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1074,16693],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fifth Street Gaming Digital Taps Into Latino Demographic With Jefebet<\/title>\n<meta name=\"description\" content=\"Fifth Street Gaming Digital sees Jefebet as way to capitalize on underserved Latino betting market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fifth Street Gaming Digital Taps Into Latino Demographic With Jefebet\" \/>\n<meta property=\"og:description\" content=\"Fifth Street Gaming Digital sees Jefebet as way to capitalize on underserved Latino betting market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T17:45:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T21:11:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/silvernug.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\",\"url\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\",\"name\":\"Fifth Street Gaming Digital Taps Into Latino Demographic With Jefebet\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/silvernug.jpg\",\"datePublished\":\"2022-03-16T17:45:15+00:00\",\"dateModified\":\"2022-03-16T21:11:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Fifth Street Gaming Digital sees Jefebet as way to capitalize on underserved Latino betting market.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/fifth-street-gaming-digital-taps-into-latino-demographic-with-jefebet\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/silvernug.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/03\/silvernug.jpg\",\"width\":1024,\"height\":768,\"caption\":\"Fifth Street Gaming's Silver Nugget Casino in North Las Vegas. The operators digital unit is introducing Jefebet to target Latino bettors. 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Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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The operators digital unit is introducing Jefebet to target Latino bettors. 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Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. 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