{"id":197409,"date":"2022-01-07T13:14:48","date_gmt":"2022-01-07T21:14:48","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=197409"},"modified":"2022-01-07T14:33:15","modified_gmt":"2022-01-07T22:33:15","slug":"igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/","title":{"rendered":"International Game Technology to Develop WWE Lottery Games"},"content":{"rendered":"

It’s a lottery royal rumble, as International Game Technology (NYSE:IGT) is teaming up with the WWE (NYSE:WWE) to launch wrestling-themed lottery games.<\/p>\n

\"WWE
WWE Champion Brock Lesnar, seen with his championship belt, above. The WWE has a new lottery deal with IGT. (Image: ESPN<\/em>)<\/figcaption><\/figure>\n

The lottery operator and slot machine manufacturer said it signed a multi-year licensing agreement with the WWE to develop and distribute lottery games featuring WWE branding with personalities from the wrestling league and events, among others. Financial terms of the accord weren’t revealed.<\/p>\n

IGT looks forward to melding the unique WWE assets with IGT’s lottery expertise to create appealing, high-quality games and second-chance promotional opportunities for our global customers and their players,\u201d<\/strong> said IGT COO Jay Gendron in a statement.<\/p><\/blockquote>\n

IGT didn’t say in which states or countries the WWE lottery products will be available. But the company operates lotteries for dozens of states and nations outside the US. It’s also one of the largest providers of instant lottery and scratchers.<\/p>\n

Themed Lottery Is Big Business<\/h2>\n

Theme lottery tickets are popular among consumers, and companies like IGT<\/a> offer an assortment of such products.\u00a0 Those range from scratchers with holiday themes to items drawing inspiration from classic video and board games, such as Monopoly.<\/em><\/p>\n

\n

On a related note, last November IGT said it reached<\/a> a multi-year licensing agreement with Authentic Brands Group (ABG), the marketing and entertainment company that controls the Marilyn Monroe estate.<\/p>\n<\/div>\n

The company’s portfolio of instant lottery games includes Crossword Corners, Crossword Connect, Extended Bonus Play, Lucky Sweeps<\/em> and event-based second chance drawings, among others.<\/strong><\/p>\n

While the WWE isn’t a sport in the traditional sense, there’s no denying the entertainment company’s reach and devoted fan base. Unlike standard domestic sports, the WWE delivers 52 weeks of programming each year, including pay-per-view events and scheduled television programming.<\/p>\n

The brand is also recognized on a global stage, as it reaches nearly 1 billion households and is broadcast in 28 languages.<\/p>\n

Lottery Biz Is IGT Cash Generator<\/h2>\n

In September, IGT announced the creation of a dedicated digital and betting unit, <\/a>and as noted above, the company is one of the dominant slot machine manufacturers. Some analysts believe investors shouldn’t lose sight of the company’s lucrative lottery business.<\/p>\n

In starting coverage of IGT last month, Stifel analyst Jeffrey Stantial said the lottery business isn’t getting the credit it deserves and is under-appreciated<\/a> among investors.<\/p>\n

IGT\u2019s lottery business remains deeply discounted relative to public and M&A comps, with several catalysts to re-rate,\u201d<\/strong> he notes. \u201cIGT looks well-positioned to compete across most high-profile growth opportunities (iGaming, sports betting, iLottery, cashless), while current valuation portrays IGT as solely a low-growth legacy provider.\u201d<\/strong><\/p><\/blockquote>\n

When properly managed, lottery businesses, including IGT’s, are usually profitable and can generate ample amounts of free cash flow.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s a lottery royal rumble, as International Game Technology (NYSE:IGT) is teaming up with the WWE (NYSE:WWE) to launch wrestling-themed lottery games. The lottery operator and slot machine manufacturer said it signed a multi-year licensing agreement with the WWE to develop and distribute lottery games featuring WWE branding with personalities from the wrestling league and […]<\/p>\n","protected":false},"author":46,"featured_media":197410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,13699],"tags":[],"acf":[],"yoast_head":"\nIGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars<\/title>\n<meta name=\"description\" content=\"International Game Technology strikes new lottery agreement with WWE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars\" \/>\n<meta property=\"og:description\" content=\"International Game Technology strikes new lottery agreement with WWE.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-07T21:14:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-07T22:33:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1297\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/\",\"url\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/\",\"name\":\"IGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg\",\"datePublished\":\"2022-01-07T21:14:48+00:00\",\"dateModified\":\"2022-01-07T22:33:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"International Game Technology strikes new lottery agreement with WWE.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg\",\"width\":1297,\"height\":730,\"caption\":\"WWE Champion Brock Lesnar. The company has a new lottery deal with IGT. (Image: ESPN)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming Business\",\"item\":\"https:\/\/www.casino.org\/news\/gaming-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"International Game Technology to Develop WWE Lottery Games\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars","description":"International Game Technology strikes new lottery agreement with WWE.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/","og_locale":"en_US","og_type":"article","og_title":"IGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars","og_description":"International Game Technology strikes new lottery agreement with WWE.","og_url":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2022-01-07T21:14:48+00:00","article_modified_time":"2022-01-07T22:33:15+00:00","og_image":[{"width":1297,"height":730,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/","url":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/","name":"IGT Reaches Lottery Deal With WWE, Will Include Wrestling Stars","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg","datePublished":"2022-01-07T21:14:48+00:00","dateModified":"2022-01-07T22:33:15+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"International Game Technology strikes new lottery agreement with WWE.","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2022\/01\/WWE.jpg","width":1297,"height":730,"caption":"WWE Champion Brock Lesnar. The company has a new lottery deal with IGT. (Image: ESPN)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/igt-reaches-lottery-deal-with-wwe-will-include-wrestling-stars\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Gaming Business","item":"https:\/\/www.casino.org\/news\/gaming-business\/"},{"@type":"ListItem","position":3,"name":"International Game Technology to Develop WWE Lottery Games"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/197409"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=197409"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/197409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/197410"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=197409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=197409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=197409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}