{"id":196684,"date":"2021-12-29T23:34:14","date_gmt":"2021-12-30T07:34:14","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=196684"},"modified":"2021-12-30T09:44:12","modified_gmt":"2021-12-30T17:44:12","slug":"kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/","title":{"rendered":"Kambi to Provide Sports Betting Platform for Affinity Interactive’s DRF Sports"},"content":{"rendered":"

Sports betting platform provider Kambi on Wednesday announced a deal with another emerging US operator. This time, the Malta-based technology company reached an agreement to provide sportsbook services for Affinity Interactive, which plans to operate under the brand DRF Sports.<\/p>\n

\"James
Affinity Interactive Chairman James Zenni said the multi-year partnership with gaming technology provider Kambi “is the first step” toward establishing Affinity’s DRF Sports as a sportsbook and iGaming operator. (Image: Affinity Interactive)<\/figcaption><\/figure>\n

While terms of the agreement were not released, a joint statement said the two sides signed off on a multi-year partnership. The pact calls for Kambi to provide the platform for Affinity Interactive\u2019s online and brick-and-mortar sports betting operations.<\/p>\n

Among the services Kambi will offer include odds management, customer intelligence, risk management, and compliance.<\/p>\n

Affinity Interactive\u2019s subsidiaries include the Daily Racing Form<\/em>, an omnichannel horse racing publication that provides readers with detailed data to help make wagering selections. It also owns Affinity Gaming, which operates eight casinos in Iowa, Missouri, and Nevada. Affinity Interactive also owns DRF Bets, an advance-deposit online horse racing wagering platform.<\/p>\n

In September, the Daily Racing Form and DRF Bets announced the creation of DRF Sports. While it launched as an information resource for sports bettors, the plan has been to eventually transition into a sports betting operator. The deal with Kambi creates that possibility, pending regulatory approvals.<\/p>\n

Affinity Interactive Chairman James Zenni said the Kambi announcement comes at an exciting time for the company.<\/p>\n

\n

Partnering with Kambi will allow us to capitalize on a number of compelling opportunities and position our businesses for shared success,\u201d<\/strong> he said. \u201cThis is the first step in our strategy of rolling out the DRF Sports brand to online customers for sports betting and iGaming.\u201d<\/strong><\/p>\n<\/blockquote>\n

The initial launch will be online in Iowa. But the statement noted additional states will be announced starting in 2022.<\/p>\n

Affinity Positioning DRF Brand<\/h2>\n

Earlier this year, Affinity Gaming merged with Sports Interactive Group<\/a>, which owned the Daily Racing Form<\/em>, to create Affinity Interactive.<\/p>\n

Affinity Gaming operates the Lakeside Hotel Casino in Iowa. In Nevada, it operates the Silver Sevens, an off-strip casino in Las Vegas, plus three casinos \u2013 Buffalo Bill\u2019s, Primm Valley, and Whiskey Pete\u2019s \u2013 in Primm near the California border, and Rail City in Sparks.<\/p>\n

Lakeside, Primm Valley, and Rail City all currently host William Hill sportsbooks. William Hill\u2019s US operations were acquired by Caesars Entertainment, which has since rebranded most of the William Hill US sportsbooks under its own name.<\/p>\n

\n

While the Affinity casinos\u2019 websites still mention the William Hill brand, they also promote free-play DRF Sports cash games. That, along with Thursday\u2019s announcement, would indicate the brick-and-mortar facilities will eventually take on the DRF brand once it gets approved for licensure.<\/p>\n<\/div>\n

Affinity Gaming also operates the St. Joe Frontier and Mark Twain casinos in Missouri, which has yet to pass a sports betting bill.<\/p>\n

Nylen Says Kambi, Affinity Make Good Pair<\/h2>\n

Kambi is a major player in the US sports betting market. The company is a technology provider for such operators as Barstool Sportsbook, BetRivers, Unibet, and TwinSpires. It also has partnerships with such tribal operators as Seneca Resorts and Casinos<\/a> in New York and Four Winds Casinos in Indiana and Michigan.<\/p>\n

Kambi CEO Kristian Nyl\u00e9n said in a statement that working with Affinity in both the retail and online sectors presents \u201can exciting opportunity to showcase the strength of our product and leverage our experience\u201d in the industry.<\/p>\n

\u201cThe combination of Kambi’s advanced technology, DRF Sports\u2019 multimedia information capabilities, and Affinity Interactive\u2019s regional casino assets makes for an enticing sports betting proposition,\u201d<\/strong> Nyl\u00e9n said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sports betting platform provider Kambi on Wednesday announced a deal with another emerging US operator. This time, the Malta-based technology company reached an agreement to provide sportsbook services for Affinity Interactive, which plans to operate under the brand DRF Sports. While terms of the agreement were not released, a joint statement said the two sides […]<\/p>\n","protected":false},"author":45,"featured_media":196685,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\nKambi's Sports Betting Platform to Power Affinity Interactive's DRF Sports<\/title>\n<meta name=\"description\" content=\"The multi-year deal was announced Wednesday by the two companies as Affinity looks to position its DRF brand as a sports betting operator\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kambi's Sports Betting Platform to Power Affinity Interactive's DRF Sports\" \/>\n<meta property=\"og:description\" content=\"The multi-year deal was announced Wednesday by the two companies as Affinity looks to position its DRF brand as a sports betting operator\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-30T07:34:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-30T17:44:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/12\/Screenshot-12-30-2021-02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1727\" \/>\n\t<meta property=\"og:image:height\" content=\"1195\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/\",\"url\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/\",\"name\":\"Kambi's Sports Betting Platform to Power Affinity Interactive's DRF Sports\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/12\/Screenshot-12-30-2021-02.png\",\"datePublished\":\"2021-12-30T07:34:14+00:00\",\"dateModified\":\"2021-12-30T17:44:12+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"The multi-year deal was announced Wednesday by the two companies as Affinity looks to position its DRF brand as a sports betting operator\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/kambi-to-provide-sports-betting-platform-for-affinity-interactives-drf-sports\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/12\/Screenshot-12-30-2021-02.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/12\/Screenshot-12-30-2021-02.png\",\"width\":1727,\"height\":1195,\"caption\":\"Affinity Interactive Chairman James Zenni said the multi-year partnership with gaming technology provider Kambi \\\"is the first step\\\" toward establishing Affinity's DRF Sports as a sportsbook and iGaming operator. 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