{"id":194834,"date":"2021-12-09T23:50:12","date_gmt":"2021-12-10T07:50:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=194834"},"modified":"2021-12-10T12:15:14","modified_gmt":"2021-12-10T20:15:14","slug":"fanduel-inks-new-sports-betting-deal-with-pat-mcafee-reportedly-for-30m-annually","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/fanduel-inks-new-sports-betting-deal-with-pat-mcafee-reportedly-for-30m-annually\/","title":{"rendered":"FanDuel Inks New Sports Betting Deal with Pat McAfee, Reportedly for $30M Annually"},"content":{"rendered":"

FanDuel on Thursday showed Pat McAfee the money. The sports betting operator and iGaming company announced the former NFL player turned sports media personality would remain an exclusive partner in a multi-year deal.<\/p>\n

\"Pat
Online sports personality Pat McAfee and FanDuel announced a new partnership agreement on Thursday worth a reported $30 million annually. A FanDuel executive called the former Indianapolis Colts punter the company’s “best marketing partner.” (Image: YouTube\/Pat McAfee Show)<\/figcaption><\/figure>\n

Terms weren\u2019t announced in a FanDuel press release. But in a video<\/a>, McAfee said it\u2019s a three-year deal with an option for a fourth year.<\/p>\n

\n

We just got paid an absurd amount of money,\u201d<\/strong> McAfee said in the video.<\/p>\n<\/blockquote>\n

Shams Charania of The Athletic<\/em> reported on Twitter, citing industry sources, that the deal was worth $30 million annually.<\/p>\n

Makeover on the Way<\/h2>\n

The deal means FanDuel will continue to be the official sportsbook partner of Pat McAfee Inc. and the Pat McAfee Show.<\/p>\n

McAfee\u2019s show, which runs live on YouTube weekdays from noon-3 pm ET, will also get a new look, as the Indianapolis-based studio gets a makeover, with FanDuel getting naming rights for its new set as well.<\/strong><\/p>\n

McAfee\u2019s team will also be behind FanDuel promotions, including a \u201ccrowd-sourced Spread the Love\u201d betting opportunity. Spread the Love is a special marketing promotion that FanDuel uses for select games in specific markets. Most times, FanDuel will adjust the point spread every time a certain number of bettors make a wager on the game.<\/p>\n

The bet, in effect, becomes a bonus for bettors, as the spread becomes an absurd amount. Back in January 2000, the spread in an Indiana University basketball game topped more than 100 points.<\/p>\n

Latest Sportsbook-Media Partnership<\/h2>\n

The McAfee-FanDuel<\/a> partnership evolves as sports betting operators and gaming companies look to deepen their ties with media entities.<\/p>\n

\n

The best-known partnership is Penn National Gaming\u2019s buy-in on Barstool Sports<\/a> to make it the brand for the casino chain\u2019s sportsbooks. In a move more comparable to FanDuel\u2019s deal with McAfee, DraftKings earlier this year became a content distributor for Dan Le Batard\u2019s Meadowlark Media.<\/p>\n<\/div>\n

FanDuel Chief Marketing Officer Mike Raffensperger said in the company\u2019s release that McAfee is the \u201cfastest-growing star\u201d in sports media. He added that the company looks forward to doing more with McAfee\u2019s team.<\/p>\n

The company also said the Pat McAfee Show is \u201cthe gold standard\u201d in terms of live-odds integration and broadcasting wagering content. That includes odds boosts and enhancements.<\/p>\n

\u201cOf course, Pat isn\u2019t just our best marketing partner, he\u2019s also one of our best customers, so we expect he will give us some of the money back,\u201d Raffensperger joked.<\/p>\n

Who is Pat McAfee?<\/h2>\n

McAfee, 34, played eight seasons in the NFL, all for the Indianapolis Colts. In a 2014 Indianapolis Star<\/a><\/i> article, he talked about how winning $1,400 in an underground poker club led to him eventually getting a college scholarship to play football.<\/p>\n

\n

He was one of the top punters (the American football kind), but retired before age 30 to break into sports media. That included a stint with Barstool Sports, which he said in Thursday\u2019s video helped him as he looked to get established.<\/p>\n<\/div>\n

He’s also been a broadcaster on ESPN and worked with the WWE as well.<\/p>\n

His online show does attract a large audience for online media, which is a key target audience for companies like FanDuel. According to HypeAuditor<\/em>, McAfee has 1.6 million subscribers to his YouTube channel. On Twitter, he has more than 2.2 million followers.<\/p>\n

The average audience for one of McAfee\u2019s YouTube videos is about 175,000, and the highest audience he\u2019s had was nearly 617,000.<\/strong><\/p>\n

In recent weeks, his show has garnered attention for McAfee\u2019s segments with Green Bay Packers quarterback Aaron Rodgers, which included Rogers discussing his bout with COVID-19 and the treatments he took instead of getting a vaccination.<\/p>\n","protected":false},"excerpt":{"rendered":"

FanDuel on Thursday showed Pat McAfee the money. The sports betting operator and iGaming company announced the former NFL player turned sports media personality would remain an exclusive partner in a multi-year deal. Terms weren\u2019t announced in a FanDuel press release. But in a video, McAfee said it\u2019s a three-year deal with an option for […]<\/p>\n","protected":false},"author":45,"featured_media":194835,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\nFanDuel Inks New Sports Betting Deal with Former NFL'er Pat McAfee<\/title>\n<meta name=\"description\" content=\"Pat McAfee, the former Indianapolis Colts punter, hosts a popular online sports talk show. 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