{"id":193188,"date":"2021-11-26T05:01:12","date_gmt":"2021-11-26T13:01:12","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=193188"},"modified":"2021-11-26T15:45:04","modified_gmt":"2021-11-26T23:45:04","slug":"caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/","title":{"rendered":"Caesars Sportsbook and Indianapolis Colts Team for $500 Season Ticket Rebate Promo"},"content":{"rendered":"

A first-of-its-kind partnership was unveiled earlier this week, when Caesars Sportsbook and the Indianapolis Colts announced a deal giving fans a $500 discount for season tickets to next year\u2019s Colts games. That’s in exchange for opening an account with the sports betting operator.<\/p>\n

\"Colts
Indianapolis Colts running back Jonathan Taylor applies a stiff arm to Chris Claybrooks of the Jacksonville Jaguars in a January 2021 game. The Colts recently announced a partnership with Caesars Sportsbook. (Image: Trevor Ruszkowski\/USA TODAY<\/em> Sports)<\/figcaption><\/figure>\n

To qualify, Colts fans must first renew or buy season tickets for the 2022 season, with new season ticket holders agreeing to buy at least two tickets per game. From there, they would need to download the Caesars Sportsbook app on their phones, establish an account, make a deposit, and place a $50 wager.<\/p>\n

In return, those new Caesars users would receive the $500 as a rebate. Certain terms and exclusions do apply. More information is available at the Colts website.<\/strong><\/p>\n

A check of the Colts tickets page on the team\u2019s website Thursday night showed one season ticket available for $470. Many more are available starting at $530 per ticket. There is also a $10 service charge for the purchase.<\/p>\n

\n

Sports bettors deserve promos and offers that treat them like royalty,”<\/strong> said Chris Holdren, co-president of Caesars Digital in a statement. “Our partnership with the Colts enables us to deliver on that promise and continue to reward loyal Colts fans.”<\/strong><\/p>\n<\/blockquote>\n

While existing Caesars Sportsbook customers cannot qualify for the rebate, the Colts and Caesars are offering a $100 free bet on the Jan. 2 Colts game against the Las Vegas Raiders for any current Caesars customer who buys or renews their season ticket package.<\/p>\n

Caesars Gaining Market Share in Indiana<\/h2>\n

The season ticket offer comes as sportsbooks look to expand their reach into current legal markets and grow their customer base. This is especially true in Indiana, which legalized sports betting in 2019 and has emerged as one of the top markets in the country.<\/p>\n

In October, the state\u2019s licensed sportsbooks reported a handle of $461.1 million, the highest ever amount.<\/p>\n

By offering a rebate on season tickets to new users, the deal is designed to attract Colts fans who may not already be into sports betting or have a relationship with Caesars Entertainment. The latter is the biggest casino operator<\/a> in the state of Indiana.<\/p>\n

\n

Since rebranding the William Hill Sportsbook app under the company\u2019s flagship brand in August, Caesars has seen significant growth in traffic from Indiana online bettors. In July, the William Hill app reported a handle of $7.9 million, according to figures from the Indiana Gaming Commission. From August through October, Caesars has reported monthly handles of $16.9 million, $30.7 million, and $40.2 million, respectively.<\/p>\n<\/div>\n

However, while the handle \u2013 or amount bet \u2013 has risen exponentially in just three months, adjusted gross receipts (AGR) have not initially kept pace. Aside from a $3 million month in June, no other month has exceeded $1 million in revenue this year. In October, online revenues were just $435,658.<\/p>\n

For perspective, Caesars\u2019 brick-and-mortar sportsbooks are more profitable. With three casinos, three off-track betting parlors, and retail sportsbooks still in operation at two former Caesars properties in the state, Caesars has the largest brick-and-mortar network in Indiana. Combined with its online book, the company reported a handle of $63.8 million in October and an AGR of nearly $2.3 million.<\/p>\n

Indiana defines AGR as the total of handle minus all winnings paid out, including \u201cthe cash equivalent of any merchandise or thing of value awarded as a prize,\u201d and uncollectable receivables. The IGC also includes futures wagers in the month the bet was placed for handle. But revenues from futures bets are not reported until the month they were cashed.<\/p>\n

Aggressive National Campaign<\/h2>\n

Caesars isn\u2019t just focusing on Indiana for its sportsbook growth. Since the rebranding campaign began<\/a> just before football season, the Las Vegas-based company has embarked on an ambitious marketing campaign nationally. In July, the company secured naming rights to the Superdome, which will host the Final Four next April and the Super Bowl in 2024.<\/p>\n

\n

The campaign includes television commercials that have been panned by some. However, Caesars has also looked to partner with sports teams, as well as famous athletes and others connected to the sporting world \u2013 like former ESPN anchor Kenny Mayne \u2013 to promote the sports betting app.<\/p>\n<\/div>\n

Earlier this month, Caesars announced an ambassador deal with the Manning family that will include Archie Manning and his sons Peyton, Eli, and Cooper in commercials and live events. Peyton is a legendary NFL quarterback who spent most of his career with the Colts and led them to a Super Bowl victory in the 2006 season.<\/p>\n

The season ticket deal with the Colts is the latest venture between the two companies. Earlier this year, the Colts announced Caesars would be the team’s official casino partner<\/a>. Caesars operates the two casinos closest to Indiana’s largest city.<\/p>\n","protected":false},"excerpt":{"rendered":"

A first-of-its-kind partnership was unveiled earlier this week, when Caesars Sportsbook and the Indianapolis Colts announced a deal giving fans a $500 discount for season tickets to next year\u2019s Colts games. That’s in exchange for opening an account with the sports betting operator. To qualify, Colts fans must first renew or buy season tickets for […]<\/p>\n","protected":false},"author":45,"featured_media":193189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\nCaesars Sportsbook, Indianapolis Colts Offer Season Ticket Rebate Deal<\/title>\n<meta name=\"description\" content=\"New customers to Caesars Sportsbook can earn a $500 rebate on season tickets for the Indianpolis Colts 2022 season, according to a statement\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Sportsbook, Indianapolis Colts Offer Season Ticket Rebate Deal\" \/>\n<meta property=\"og:description\" content=\"New customers to Caesars Sportsbook can earn a $500 rebate on season tickets for the Indianpolis Colts 2022 season, according to a statement\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-26T13:01:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-26T23:45:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/11\/taylorstiffarmjags2ruszkowski.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"799\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Bittenbender\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Bittenbender\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/\",\"name\":\"Caesars Sportsbook, Indianapolis Colts Offer Season Ticket Rebate Deal\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/11\/taylorstiffarmjags2ruszkowski.jpeg\",\"datePublished\":\"2021-11-26T13:01:12+00:00\",\"dateModified\":\"2021-11-26T23:45:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/eb30e765d812fc9b38b333f8d13068b2\"},\"description\":\"New customers to Caesars Sportsbook can earn a $500 rebate on season tickets for the Indianpolis Colts 2022 season, according to a statement\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-sportsbook-and-indianapolis-colts-team-for-500-season-ticket-rebate-promo\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/11\/taylorstiffarmjags2ruszkowski.jpeg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/11\/taylorstiffarmjags2ruszkowski.jpeg\",\"width\":1200,\"height\":799,\"caption\":\"Indianapolis Colts running back Jonathan Taylor applies a stiff arm to Chris Claybrooks of the Jacksonville Jaguars in a January 2021 game. 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