{"id":184649,"date":"2021-09-02T09:06:33","date_gmt":"2021-09-02T16:06:33","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=184649"},"modified":"2021-09-02T14:25:46","modified_gmt":"2021-09-02T21:25:46","slug":"ocean-casino-resort-atlantic-city-sues-live-philadelphia","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/","title":{"rendered":"Ocean Casino Resort Atlantic City Sues New Foe Live! Philadelphia Over Marketing Slogan"},"content":{"rendered":"<p class=\"p1\">Ocean Casino Resort didn&#8217;t exactly take over an apple pie to welcome its new neighbor to the region&#8217;s gaming industry. Instead, the Atlantic City Boardwalk property presented Live! Casino Hotel Philadelphia with a lawsuit.<\/p>\n<figure id=\"attachment_184663\" aria-describedby=\"caption-attachment-184663\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-184663\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333.jpeg\" alt=\"Ocean Casino lawsuit Live! Philadelphia\" width=\"1200\" height=\"634\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333.jpeg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333-142x75.jpeg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333-1024x541.jpeg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333-768x406.jpeg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption  id=\"caption-attachment-184663\"class=\"text-description\">Ocean Casino resort argues in federal court that its primary slogan &#8212; &#8220;GO FOR THE WIN&#8221; &#8212; is being wrongly used by a competitor. The Atlantic City property has sued Live! Casino Philadelphia. (Image: Ocean Casino Resort)<\/figcaption><\/figure>\n<p class=\"p1\">AC Ocean Walk LLC, the parent entity of Ocean Casino Resort, argues in federal court that Live! Casino Philadelphia has unlawfully used its patented advertising mantra. In New Jersey District Court, attorneys representing Ocean claim that its &#8220;GO FOR THE WIN&#8221; slogan has been infringed upon by the Live! marketing team.<\/p>\n<p class=\"p1\">&#8220;Since on or about July 20, 2021 &#8212; approximately one month after Ocean rolled out its GO FOR THE WIN advertising campaign &#8212; defendant Live! has featured LET&#8217;S GO FOR THE WIN in advertising and marketing to entice customers to attend its casino and use its online gaming services,&#8221; the lawsuit asserts.<\/p>\n<p>It appears that Live! got the message, as<em> Casino. org\u00a0<\/em>could not find any &#8220;LET&#8217;S GO FOR THE WIN&#8221; marketing materials on the Philly casino&#8217;s website or social media channels.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">\u2660\ufe0f Go for the game.<br \/>\u2666\ufe0f Go for the hit.<br \/>\u2663\ufe0f Go for the win.<\/p>\n<p>Visit <a href=\"https:\/\/t.co\/KcPqqVT0Yj\">https:\/\/t.co\/KcPqqVT0Yj<\/a> to book your escape. Go to Ocean. Go for the win! <a href=\"https:\/\/t.co\/ejZ3sdTxJb\">pic.twitter.com\/ejZ3sdTxJb<\/a><\/p>\n<p>&mdash; Ocean Casino Resort (@TheOceanAC) <a href=\"https:\/\/twitter.com\/TheOceanAC\/status\/1431658150898421762?ref_src=twsrc%5Etfw\">August 28, 2021<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p class=\"p1\">Live! Philly opened in the Pennsylvania city&#8217;s Stadium District earlier this year. The $700 million integrated resort is just 50 miles west of Atlantic City&#8217;s nine casinos.<\/p>\n<h2 class=\"p1\"><b>Damages Sought<\/b><\/h2>\n<p class=\"p1\">Ocean attorneys contest that similar mottos will likely cause confusion among customers.<\/p>\n<blockquote class=\"main-blockquote\">\n<p class=\"p1\">Defendant Live!&#8217;s unauthorized use of a confusingly similar service mark interferes with Ocean&#8217;s ability to control the nature and quality of the services Ocean provides under its GO FOR THE WIN service mark, and places the valuable reputation and good will of Ocean in the hands of defendant Live!, over which Ocean has no control,&#8221; the litigation adds.<\/p>\n<\/blockquote>\n<p class=\"p1\">Ocean&#8217;s lawsuit claims that Live! has been notified regarding the similar slogans, but has continued to use the wording in what the Atlantic City casino claims are a &#8220;willful, intentional, and deliberate act made in bad faith.&#8221;<\/p>\n<p class=\"p1\">Ocean&#8217;s &#8220;GO FOR THE WIN&#8221; application with the US Patent and Trademark Office (USPTO) resulted in the casino receiving a use application for the tagline. Such an affordance gives Ocean priority rights and usage of the phrase.<\/p>\n<div class=\"callout\">\n<p class=\"p1\">The lawsuit brings two counts of unfair competition challenges against Live! and its parent entity, Stadium Casino, LLC. The Cordish Companies, based in Baltimore, owns and operates Live! casinos in Maryland and Pennsylvania.<\/p>\n<\/div>\n<p class=\"p1\">Ocean is seeking a federal judge to order Live! to cease and desist from continuing to use any similar wording to its USPTO-protected slogan. The Atlantic City casino additionally requests unspecified damages sustained by the defendant&#8217;s alleged infringement, and attorneys&#8217; fees and other expenses incurred by Ocean relating to the challenge.<\/p>\n<h2 class=\"p1\"><b>Role Reversals<\/b><\/h2>\n<p class=\"p1\">Ocean was recently the defendant in another casino vs. casino lawsuit. MGM Resorts Borgata brought a complaint against Ocean in August of 2020, alleging that it stole its trade secrets by poaching its marketing employees.<\/p>\n<div class=\"callout\">\n<p class=\"p1\">In May of this year, the two casinos announced that they had reached a settlement. <a href=\"https:\/\/www.casino.org\/news\/mgms-borgata-drops-trade-secrets-lawsuit-against-atlantic-city-rival-ocean-casino\/\">MGM told <i>Casino.org <\/i><\/a>that Ocean agreed to honor Borgata&#8217;s &#8220;restrictive covenants, including its non-compete, non-solicitation, and confidentiality provisions that are designed to protect Borgata&#8217;s trade secrets.&#8221;<\/p>\n<\/div>\n<p class=\"p1\">Borgata argued that Ocean deliberately hired William Callahan and Kelly Ashman Burke &#8212; two of the resort&#8217;s top marketing execs &#8212; in order to gain access to the MGM casino&#8217;s high-roller VIP Rolodex.<\/p>\n<p class=\"p1\">In a separate incident, in May Cordish pressured a small local media group to change its logo. The casino company took issue with the font <a href=\"https:\/\/www.casino.org\/news\/live-casino-philadelphia-pressures-local-media-group-to-change-logo\/\"><i>Chadds Ford Live<\/i><\/a> used, which it claimed violated its patented Live! logo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ocean Casino Resort didn&#8217;t exactly take over an apple pie to welcome its new neighbor to the region&#8217;s gaming industry. Instead, the Atlantic City Boardwalk property presented Live! Casino Hotel Philadelphia with a lawsuit. AC Ocean Walk LLC, the parent entity of Ocean Casino Resort, argues in federal court that Live! Casino Philadelphia has unlawfully [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":184663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[62,60],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ocean Casino Resort Atlantic City Sues New Foe Live Philadelphia<\/title>\n<meta name=\"description\" content=\"Ocean Casino Resort in Atlantic City is suing in federal court Live! Casino Hotel Philadelphia over its marketing slogan.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ocean Casino Resort Atlantic City Sues New Foe Live Philadelphia\" \/>\n<meta property=\"og:description\" content=\"Ocean Casino Resort in Atlantic City is suing in federal court Live! Casino Hotel Philadelphia over its marketing slogan.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-02T16:06:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-02T21:25:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"634\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Devin O&#039;Connor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CasinoorgDevinO\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Devin O&#039;Connor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/\",\"url\":\"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/\",\"name\":\"Ocean Casino Resort Atlantic City Sues New Foe Live Philadelphia\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/ocean-casino-resort-atlantic-city-sues-live-philadelphia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/09\/1500x500-12333.jpeg\",\"datePublished\":\"2021-09-02T16:06:33+00:00\",\"dateModified\":\"2021-09-02T21:25:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/02b4fee8814a4003903b0021bffb4ebf\"},\"description\":\"Ocean Casino Resort in Atlantic City is suing in federal court Live! 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Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. 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Devin's passion for politics and background in the world of pop culture television gives him insight into the gaming industry backstories that often drive news these days. After graduating from Penn State University with a theater arts degree, he worked at MTV Networks\/Viacom from 2005 to 2010 as a writer and producer. His credits included Total Request Live, New Year's Eve specials, and a special featuring poker superstar Daniel Negreanu. He later moved on to the HGTV\/DIY Network, where he created, wrote, and produced three series specials: That's So House Hunters, That's So 80s, and That's So 90s. Devin came on board with Casino.org in 2014. He lives in Pennsylvania and is an avid marathoner, having completed 15 races. 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