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For example, Bally’s acquired daily fantasy sports (DFS) company Monkey Knife Fight (MKF) earlier this year. That deal was announced just four months after MKF bought rival FantasyDraft. In January, Caesars Entertainment took a minority stake in SuperDraft, Inc. Transactions such as those could serve as validation of Spotlight’s move on Alarm.<\/p>\n<\/div>\n
Converting fantasy players to sports bettors is a playbook penned by FanDuel and DraftKings, two of the largest US online sportsbook operators.<\/p>\n
Alarm Sports Network already sports impressive gaming credentials. It developed technology deployed to increase fan awareness and revenue for the likes of FTN Network, Yahoo, Bally Sports, and The Nation Network.<\/strong><\/p>\nFor Spotlight, Purchase All About US Exposure<\/h2>\n
Via its Racing Post <\/i>offering, Spotlight is well-known in the UK and Ireland, and several of its clients include William Hill, multiple Swedish sportsbook operators, Bet365, and 888 Holdings, confirming the company has international reach.<\/p>\n
The Alarm Sports acquisition appears to be aimed squarely at shoring up Spotlight’s US exposure, and if forecasts are accurate, the purchase could prove prescient.<\/strong><\/p>\nBy some estimates, the North American iGaming and sports betting markets will ascend to $42 billion by 2030<\/a>, and analysts see up to $30 billion in revenue being driven as a result of media partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"Spotlight Sports Group said today it’s acquiring FA Media LLC, the parent company of Alarm Sports Network, in an all-cash deal aimed at bolstering the buyer’s presence in the fantasy sports space. Owned by Exponent Private Equity, Spotlight Sports is a provider of content, media, and technology, with an emphasis on sports wagering. Those businesses […]<\/p>\n","protected":false},"author":46,"featured_media":184547,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32093,1074],"tags":[],"acf":[],"yoast_head":"\n
Spotlight Increases US, Fantasy Sports Exposure in Alarm Sports Deal<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n