{"id":178065,"date":"2021-06-30T03:19:27","date_gmt":"2021-06-30T10:19:27","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=178065"},"modified":"2021-06-30T11:28:23","modified_gmt":"2021-06-30T18:28:23","slug":"bally-mobile-sportsbook-up-in-iowa-superbook-retail-book-open-in-colo","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/bally-mobile-sportsbook-up-in-iowa-superbook-retail-book-open-in-colo\/","title":{"rendered":"Sports Betting Roundup: Bally’s Mobile Up in Iowa, SuperBook Opens Colorado Retail"},"content":{"rendered":"

Bally Bet, the online sportsbook and iGaming app for Bally\u2019s Corp., announced Tuesday the \u201cbeta launch\u201d of its mobile sports betting app in Iowa.<\/p>\n

\"Sports
The SuperBook opened its first retail sportsbook, seen above, outside of Nevada at The Lodge Casino in Black Hawk, Colo., on Friday. (Image: SuperBook Sports\/Twitter)<\/figcaption><\/figure>\n

Bally\u2019s, which has gone through a significant expansion in the past year, does not have any brick-and-mortar casinos in Iowa. It\u2019s entering the market as a skin to Elite Casino Resorts, which owns three casinos in the state.<\/p>\n

According to a release, the \u201cbeta launch\u201d will allow the company to conduct more testing and refinement of its app, which is available for iOS and Android platforms.<\/p>\n

\n

Iowa serves as the first state for the app where a Bally Sports Network is also available. Bally Sports Midwest serves Iowa, Missouri, and Illinois. The company bought naming rights to the regional sports networks formerly under the Fox Sports brand, which Sinclair Broadcast Group bought last year.<\/p>\n<\/div>\n

That partnership with Sinclair will also give Bally Bet increased exposure on television stations Sinclair owns in Iowa, too.<\/p>\n

In the release, Bally\u2019s Senior Vice President for Strategy and Interactive Adi Dhandhania said the launch in Iowa marks an important milestone for the company.<\/p>\n

Last month, the app made its debut when it launched in Colorado.<\/p>\n

SuperBook Opens Retail Sportsbook in Colorado<\/h2>\n

Speaking of Colorado, on Friday, the SuperBook<\/a> ventured out of Nevada and opened its first retail sportsbook in Colorado at The Lodge Casino in Black Hawk. It\u2019s the first brick-and-mortar SuperBook outside of Vegas.<\/p>\n

The SuperBook\u2019s mobile app has been operational in Colorado since late last year.<\/p>\n

\n

One of the most popular sportsbooks in Vegas, the SuperBook said in a release earlier this month that it brought many of its style features from the Westgate in Vegas to The Lodge. The Colorado sportsbook is a nearly 7,000-square-foot venue with 28 televisions.<\/p>\n<\/div>\n

Patrons will be able to place bets either at the counter, at a kiosk, or from their lounge seats through the app.<\/p>\n

Jay Kornegay, SuperBook Sports executive vice president, and a Colorado native said in a statement that the Colorado casino served as the ideal choice for his company\u2019s initial foray outside of Nevada.<\/p>\n

“We will continue to focus on what sets us apart: better odds, favorable pricing, and an extensive wagering menu,\u201d he said. \u201cHaving a partner with the stellar reputation and well-known brand of The Lodge will only make us that much better.”<\/p>\n

Colorado won\u2019t be the last stop for the SuperBook. The company also has plans to partner with the Meadowlands Racetrack in New Jersey and operate a mobile sports app there.<\/strong><\/p>\n

Wynn Builds Studio at Vegas Sportsbook<\/h2>\n

WynnBET, which earlier this month announced a partnership with the Cincinnati Reds, announced Tuesday more details about a podcasting studio under construction at the Wynn Las Vegas. Blue Wire<\/a>, a sports and entertainment network, will produce sports-themed podcasts from the studio that\u2019s set to open in August in time for the upcoming NFL season.<\/p>\n

One of the headliners is Pro Football Hall of Fame wide receiver Cris Carter, who will host a podcast featuring some of the top wideouts in the NFL.<\/p>\n

Craig Billings, president of Wynn Interactive, said developing engaging content is crucial to increasing awareness of the WynnBET name.<\/p>\n

\u201cOur partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas,\u201d he said. \u201cThe onsite studio will energize our physical sportsbook and promote the WynnBET experience.”<\/p>\n

WynnBET is licensed in Colorado, Indiana, Michigan, New Jersey, Tennessee, and Virginia.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bally Bet, the online sportsbook and iGaming app for Bally\u2019s Corp., announced Tuesday the \u201cbeta launch\u201d of its mobile sports betting app in Iowa. Bally\u2019s, which has gone through a significant expansion in the past year, does not have any brick-and-mortar casinos in Iowa. It\u2019s entering the market as a skin to Elite Casino Resorts, […]<\/p>\n","protected":false},"author":45,"featured_media":178066,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\nBally Mobile Sportsbook Up in Iowa, SuperBook Retail Book Open in Colo<\/title>\n<meta name=\"description\" content=\"In other sports betting news, WynnBET builds studio to help produce content that seeks to build brand awareness\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/bally-mobile-sportsbook-up-in-iowa-superbook-retail-book-open-in-colo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bally Mobile Sportsbook Up in 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