{"id":16577,"date":"2014-01-10T05:30:29","date_gmt":"2014-01-10T05:30:29","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=16577"},"modified":"2014-01-10T18:18:03","modified_gmt":"2014-01-10T18:18:03","slug":"partypoker-to-sponsor-devils-76ers-for-advertising-first","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/partypoker-to-sponsor-devils-76ers-for-advertising-first\/","title":{"rendered":"PartyPoker to Sponsor Devils, 76ers for Advertising First"},"content":{"rendered":"
\"PartPoker
A new marketing alliance between online site PartyPoker and two New Jersey area sports teams is a first<\/figcaption><\/figure>\n

Sports betting may be the most heavily restricted form of gambling in the United States, but let\u2019s be honest: everyone knows how to place a bet on their favorite teams if they want to, whether that\u2019s with their local bookie or at an online sportsbook. But the major sports leagues in the USA still have a guarded relationship with the gambling industry, often fighting states like New Jersey that want to expand sports betting.<\/p>\n

New Marketing Territory<\/h2>\n

Still, that\u2019s not stopping one owner from taking advantage of the newly regulated New Jersey market to find a new sponsor for his teams. Both the New Jersey Devils and the Philadelphia 76ers will now be sponsored by online site PartyPoker, the first such deal for any major professional teams in the United States.<\/p>\n

The two teams are both owned by Josh Harris<\/a>, and both also have large fan bases in and around New Jersey. The Devils actually play there, while the 76ers are close enough that there\u2019s plenty of media coverage in southern New Jersey \u2013 as well as plenty of fans who could potentially play at the bwin.party-owned sites in that state.<\/p>\n

\u201cWe are proud to welcome PartyPoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace,\u201d said Scott O\u2019Neil, CEO of the Harris-owned teams. \u201cAs an organization, we will continue to align with brands that aspire to grow with us, in true partnership.\u201d<\/p>\n

No Sports Betting, But Gambling Okay<\/h2>\n

Both the NHL and the NBA have already said they\u2019re fine with both of these sponsorships. It certainly helps that this particular online gambling is in a regulated market, but the key here is really that sports betting<\/a> isn\u2019t part of the New Jersey online gambling scene, at least not yet.<\/p>\n

\u201cAs long as the gambling site doesn\u2019t include sports gambling or sports betting, it\u2019s now allowed within our rules,\u201d said NBA vice president Mark Tatum.<\/p>\n

For PartyPoker, the deal will hopefully give the company a leg up in the very competitive New Jersey market by partnering them with two revered local franchises.<\/p>\n

\u201cThey are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas,\u201d said bwin.party chief executive Norbert Teufelberger. \u201cThere is an affinity between playing in online poker tournaments and sports \u2013 winning is about having intense focus, stamina and a great competitive spirit.\u201d<\/p>\n

In a way, the announcement was a relief for fans of both teams \u2013 particularly fans of the Devils. The Devils’ Twitter feed had been teasing fans about a \u201chuge announcement\u201d that was coming on Thursday, leading some to fear all sorts of potential changes for the team, up to and including the possibility of the team relocating.<\/p>\n

According to reports, the agreement is worth at least $10 million. It\u2019s the first such agreement in the United States, though the Toronto Maple Leafs did previously have a marketing agreement with an online gaming company.<\/p>\n

Rick Burton, a former Australian Basketball League commissioner and current sports management professor at Syracuse University, said that the deal makes perfect sense for both teams.<\/p>\n

\u201cYou\u2019ve got all these teams and leagues where everybody is being told you better be able to sell, but every possible category has been explored,\u201d Burton said. \u201cHere, there\u2019s a salesman who says, \u2018I can get you big money, but you have to let me in the gambling space.\u2019\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Sports betting may be the most heavily restricted form of gambling in the United States, but let\u2019s be honest: everyone knows how to place a bet on their favorite teams if they want to, whether that\u2019s with their local bookie or at an online sportsbook. But the major sports leagues in the USA still have […]<\/p>\n","protected":false},"author":42,"featured_media":16581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,16],"tags":[],"acf":[],"yoast_head":"\nPartyPoker to Sponsor Devils, 76ers for Advertising First<\/title>\n<meta name=\"description\" content=\"Breaking new ground in New Jersey's newly regulated online gambling market, major player PartyPoker backs the 76ers and the Devils in a creative alliance.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PartyPoker to Sponsor Devils, 76ers for Advertising First\" \/>\n<meta property=\"og:description\" content=\"Breaking new ground in New Jersey's newly regulated online gambling market, major player PartyPoker backs the 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