{"id":162409,"date":"2021-01-25T16:18:52","date_gmt":"2021-01-26T00:18:52","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=162409"},"modified":"2021-01-25T17:24:41","modified_gmt":"2021-01-26T01:24:41","slug":"caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/","title":{"rendered":"Caesars Dips Into Daily Fantasy Sports with SuperDraft Stake, Has Option to Own"},"content":{"rendered":"

Caesars Entertainment (NASDAQ:CZR) is making a minority equity investment in daily fantasy sports (DFS) provider SuperDraft, Inc. That could eventually lead to the casino giant owning 100 percent of the privately held firm.<\/p>\n

\"Caesars
Caesars Palace Las Vegas. The company is investing in daily fantasy sports (DFS) firm SuperDraft. (Image: CNN<\/em>)<\/figcaption><\/figure>\n

Details of the deal, including the exact size of Caesars’ stake in the DFS operator, weren’t disclosed. But a statement issued by the gaming company says it has an \u201coption to increase its stake over time up to 100 percent at pre-determined levels.\u201d<\/strong><\/p>\n

Flutter Entertainment Plc\u2019s (OTC:PDYPY) FanDuel unit and DraftKings (NASDAQ:DKNG) dominate the US DFS landscape.<\/a> But the market is open to competitors<\/a>, particularly those that differentiate themselves from the entrenched stalwarts.<\/p>\n

Like DraftKings and FanDuel, SuperDraft offers salary cap competitions — games where contestants draft a pool of players and are restricted by mythical salaries. However, the company also offers a champion mode and a multiplier game. In the multiplier concept, there’s no salary limit and the points accrued by real-life athletes are boosted by a predetermined multiplier.<\/p>\n

All About Information<\/h2>\n

The Caesars\/SuperDraft agreement is the second of its kind to hit the wires on Monday. Earlier today, Bally’s Corp. (NYSE:BALY) said it’s acquiring<\/a> Monkey Knife Fight (MKF), the third-largest DFS company.<\/p>\n

\n

The rationale behind these deals is easily explained. First, FanDuel and DraftKings established dominant perches in the US online sports betting market in part by being the top dogs in DFS. Second, acquiring or partnering with a DFS firm gives a traditional gaming operator access to a broader client base and perhaps entry into new markets.<\/p>\n<\/div>\n

In the case of SuperDraft, the company is operational in 35 states. Caesars envisions the partnership benefiting its burgeoning internet aspirations, as well as its land-based business.<\/p>\n

SuperDraft will become a piece of Caesars’ single wallet solution, allowing members more options to play both online and in-person, and is expected to be tied to the industry-leading Caesars Rewards program that will permit players to get credits redeemable for rewards and experiences online or at one of Caesars casino resorts nationwide,\u201d according to the Flamingo operator.<\/p><\/blockquote>\n

Caesars plans to feature SuperDraft alongside existing internet brands Caesars Online Casino, World Series of Poker (WSOP), and William Hill, the latter when that acquisition closes<\/a> in the first half of this year.<\/p>\n

What’s Next For Caesars<\/h2>\n

It’s not immediately clear if the Bally’s and Caesars moves will touch off a spate of similar deals between casino operators and DFS providers. With the former yearning for client data and market access, the synergies are obvious.<\/p>\n

Even with MKF and SuperDraft spoken for, FanDuel being part of a larger enterprise and DraftKings being a freestanding company, there remain some mid-sized and smaller DFS outfits that could make for plausible partners for casino operators.<\/strong><\/p>\n

As for Caesars and SuperDraft, that relationship kicks off in earnest on Feb. 7 when the DFS debuts the SuperMillion Big Game contest, its first $1 million competition. As of today, clients will be eligible to win tickets for the big money game across the company’s standard daily paid and free contests.<\/p>\n","protected":false},"excerpt":{"rendered":"

Caesars Entertainment (NASDAQ:CZR) is making a minority equity investment in daily fantasy sports (DFS) provider SuperDraft, Inc. That could eventually lead to the casino giant owning 100 percent of the privately held firm. Details of the deal, including the exact size of Caesars’ stake in the DFS operator, weren’t disclosed. But a statement issued by […]<\/p>\n","protected":false},"author":46,"featured_media":162410,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14007,32093],"tags":[],"acf":[],"yoast_head":"\nCaesars Looking to Leverage DFS Exposure in SuperDraft Deal<\/title>\n<meta name=\"description\" content=\"Looking to grow its online business via daily fantasy sports (DFS), Caesars is taking a stake in SuperDraft.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars Looking to Leverage DFS Exposure in SuperDraft Deal\" \/>\n<meta property=\"og:description\" content=\"Looking to grow its online business via daily fantasy sports (DFS), Caesars is taking a stake in SuperDraft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-26T00:18:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-26T01:24:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/01\/cp2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/\",\"name\":\"Caesars Looking to Leverage DFS Exposure in SuperDraft Deal\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/01\/cp2.jpg\",\"datePublished\":\"2021-01-26T00:18:52+00:00\",\"dateModified\":\"2021-01-26T01:24:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Looking to grow its online business via daily fantasy sports (DFS), Caesars is taking a stake in SuperDraft.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-looking-to-leverage-dfs-exposure-in-superdraft-deal\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/01\/cp2.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2021\/01\/cp2.jpg\",\"width\":1600,\"height\":900,\"caption\":\"Caesars Palace Las Vegas. The company is investing in daily fantasy sports (DFS) firm SuperDraft. 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