{"id":152004,"date":"2020-10-14T05:42:57","date_gmt":"2020-10-14T12:42:57","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=152004"},"modified":"2020-10-15T10:03:20","modified_gmt":"2020-10-15T17:03:20","slug":"uk-soccer-fans-would-back-gambling-sponsorship-ban-poll","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/","title":{"rendered":"UK Soccer Fans Would Back Gambling Sponsorship Ban: Poll"},"content":{"rendered":"

Soccer fans in the UK would broadly support a ban on gambling advertising<\/a> in the sport.<\/p>\n

\"english
Many EPL team sponsors have little interest in engaging with the UK market, but instead want to piggyback on the league\u2019s global appeal. (Image: The Guardian Composite: Getty Images, Shutterstock, PA)<\/figcaption><\/figure>\n

That\u2019s the takeaway from a new poll by Survation, which found that 44 percent of all respondents agreed with the statement, \u201cAll gambling sponsorship and promotion in football [soccer] should end.\u201d<\/p>\n

That\u2019s against 34 percent who disagreed, leaving 22 percent undecided or disinterested.<\/p>\n

Of those who agreed with a ban, 21 percent did so strongly, while 13 percent of those that disagreed said they did so strongly.<\/p>\n

Blot on \u2018the Beautiful Game\u2019<\/strong><\/h2>\n

In the US, sports teams are exploring lucrative new sponsorship deals with gambling companies, while praising sports betting\u2019s ability to increase fan engagement. But British fans, having experienced 60 years of legal sports betting and a liberalized market for 15 years, are beginning to find it a turnoff, or at least the advertising surrounding it. Many feel this has reached a saturation point and view it as a blot on \u201cthe beautiful game.\u201d<\/p>\n

Of the top 44 teams in English soccer, 26 sport betting logos on their jerseys this season. Most, at least in the English Premier League, aren\u2019t companies engaging with the UK market at all. Instead, they\u2019re using the EPL\u2019s global profile<\/a> as a springboard to hard-to-reach black markets, like China.<\/p>\n

\n

But the survey found that more than one-third of all British soccer fans are put off buying their team\u2019s jersey if it has a betting company logo emblazoned across the front.<\/strong><\/p>\n<\/div>\n

\u201cThe government would have the backing of football fans if it decided to move against gambling ads, and clubs would benefit from an increase in shirt sales,\u201d\u00a0 summarized Matt Zarb-Cousin, the director of “Clean Up Gambling,” whose organization commissioned the Survation poll.<\/p>\n

Whistle to Whistle <\/strong><\/h2>\n

But industry body the Betting and Gaming Council (BGC) noted that betting provides sports with funding, while enabling TV channels to show more sports.<\/p>\n

\u201cIt also plays a vital role in differentiating legally licensed operators from those in the black market who have none of the safety protections in place with UK operators,\u201d the BGC said in a statement.<\/p>\n

\u201cThe BGC is determined to drive up standards across the betting and gaming industry, and looks forward to working with the government on its forthcoming gambling review to do just that,\u201d a BGC spokesperson continued.<\/p>\n

The UK government has indicated that it will soon implement reforms to the country\u2019s 2015 Gambling Act, and many suspect that sports advertising will be first on the chopping block.<\/p>\n

In August 2019, in a bid to preempt a regulatory crackdown, the industry agreed a self-imposed \u201cwhistle-to-whistle\u201d ban on showing gambling ad spots during live sports broadcasts before 9 pm.<\/p>\n

The ban has slashed the number of ads seen by children by 97 percent, according to research from Enders Analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"

Soccer fans in the UK would broadly support a ban on gambling advertising in the sport. That\u2019s the takeaway from a new poll by Survation, which found that 44 percent of all respondents agreed with the statement, \u201cAll gambling sponsorship and promotion in football [soccer] should end.\u201d That\u2019s against 34 percent who disagreed, leaving 22 […]<\/p>\n","protected":false},"author":36,"featured_media":152006,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\nUK Soccer Fans Would Back Gambling Sponsorship Ban: Poll<\/title>\n<meta name=\"description\" content=\"UK soccer fans broadly support ban on gambling sponsorship and advertising according to a poll by Survation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Soccer Fans Would Back Gambling Sponsorship Ban: Poll\" \/>\n<meta property=\"og:description\" content=\"UK soccer fans broadly support ban on gambling sponsorship and advertising according to a poll by Survation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T12:42:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-15T17:03:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/10\/foots.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/\",\"url\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/\",\"name\":\"UK Soccer Fans Would Back Gambling Sponsorship Ban: Poll\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/10\/foots.jpg\",\"datePublished\":\"2020-10-14T12:42:57+00:00\",\"dateModified\":\"2020-10-15T17:03:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"UK soccer fans broadly support ban on gambling sponsorship and advertising according to a poll by Survation.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/uk-soccer-fans-would-back-gambling-sponsorship-ban-poll\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/10\/foots.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/10\/foots.jpg\",\"width\":1200,\"height\":720,\"caption\":\"Many EPL team sponsors have little interest in engaging with the UK market but want to piggyback on the league\u2019s global appeal. 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