{"id":148693,"date":"2020-09-14T10:18:36","date_gmt":"2020-09-14T17:18:36","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=148693"},"modified":"2020-09-14T11:03:47","modified_gmt":"2020-09-14T18:03:47","slug":"caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/","title":{"rendered":"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website"},"content":{"rendered":"

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration across the sports network’s digital platforms.<\/p>\n

\"ESPN
The bar at the Caesars Palace sportsbook. ESPN is expanding betting deals with Caesars and DraftKings in a big way. (Image: ESPN)<\/figcaption><\/figure>\n

Under the terms of the pacts, the two gaming companies will be able to run advertising on ESPN.com, the most-visited sports website in the world, and on the ESPN mobile application. Both link directly to their respective sportsbooks, marking the first time in US history such a deal has been reached.<\/p>\n

As part of the new agreements, ESPN expands its relationships with both Caesars, as the exclusive odds provider and co-exclusive sportsbook link-out provider, and DraftKings, as the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider,\u201d according to the network.<\/p><\/blockquote>\n

The news caps a busy period for the Caesars\/ESPN relationship. Last week, the Daily Wager<\/em> betting show began broadcasting from inside a studio at LINQ Hotel<\/a> on the Las Vegas Strip. Caesars controls that gaming venue.<\/p>\n

All sportsbooks relevant to the agreements will be geo-targeted, meaning visitors to ESPN.com and the app in states where sports wagering is legal will be able to access the books, while those in other states will be left out<\/strong>.<\/p>\n

Disney Deepens Sports Betting Ties<\/h2>\n

ESPN, one of the most profitable units of Walt Disney (NYSE:DIS), has long had flirtations with sports wagering, and those have grown following the 2018 Supreme Court ruling<\/a> on the Professional and Amateur Sports Protection Act (PASPA).<\/p>\n

\n

With sports betting now live and legal in 18 states and Washington, DC, with more to follow, Disney sees opportunity to leverage ESPN’s perch as the dominant sports broadcaster to better connect with gamblers. It’s a sensible move, because studies prove fans invested in the outcome of a particular game are more likely to watch that competition on television than those that don’t have action on the contest.<\/p>\n<\/div>\n

\u201cUnder the new DraftKings deal, DraftKings will also become ESPN\u2019s exclusive daily fantasy sports and co-exclusive sportsbook link-out provider,\u201d according to ESPN and DraftKings. \u201cAdditionally, DraftKings will power integrations across all ESPN content, beginning with daily fantasy sports segments on ESPN\u2019s premier studio shows.\u201d<\/p>\n

As of May, Disney owned six percent of DraftKings<\/a> non-voting equity, which the entertainment conglomerate got via its 2019 $71.3 billion takeover of 21st<\/sup> Century Fox.<\/p>\n

Win for William Hill<\/h2>\n

News of the broader Caesars\/ESPN relationship is another boon for William Hill, which is rapidly expanding in the US<\/a> due in large part to the new iteration of Caesars Entertainment.<\/p>\n

As part of the ESPN arrangement, Caesars Sportsbook by William Hill becomes a sponsor of the network’s fantasy products, while the links to the bookmaker’s offering will appear on ESPN.com, the related mobile app, and on the broadcaster’s fantasy sports app<\/strong>.<\/p>\n

Through Eldorado Resorts’ $17.3 billion takeover of Caesars, William Hill is now the latter’s exclusive sports betting partner. It recently opening a dozen branded sportsbooks in Iowa, Nevada, and New Jersey with more to follow.<\/p>\n

The Caesars Sportsbook by William Hill app will soon launch in Indiana, Nevada, New Jersey, and Pennsylvania, according to the UK-based company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration across the sports network’s digital platforms. Under the terms of the pacts, the two gaming companies will be able to run advertising on ESPN.com, the most-visited sports website in the world, and on the ESPN mobile application. Both […]<\/p>\n","protected":false},"author":46,"featured_media":148696,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,1074],"tags":[],"acf":[],"yoast_head":"\nCaesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org<\/title>\n<meta name=\"description\" content=\"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org\" \/>\n<meta property=\"og:description\" content=\"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-14T17:18:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-14T18:03:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1296\" \/>\n\t<meta property=\"og:image:height\" content=\"729\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Todd Shriber\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@etfgodfather\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Todd Shriber\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/\",\"url\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/\",\"name\":\"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg\",\"datePublished\":\"2020-09-14T17:18:36+00:00\",\"dateModified\":\"2020-09-14T18:03:47+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\"},\"description\":\"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg\",\"width\":1296,\"height\":729,\"caption\":\"The bar at the Caesars Palace sportsook. The casino operator and DraftKings could benefit from the ends of their relationships with ESPN. (Image: ESPN)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sports Betting\",\"item\":\"https:\/\/www.casino.org\/news\/sportsbetting\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85\",\"name\":\"Todd Shriber\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png\",\"caption\":\"Todd Shriber\"},\"description\":\"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.\",\"sameAs\":[\"https:\/\/muckrack.com\/todd-shriber\",\"https:\/\/www.linkedin.com\/in\/toddshriber\/\",\"https:\/\/x.com\/etfgodfather\"],\"url\":\"https:\/\/www.casino.org\/news\/author\/todd-shriber\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org","description":"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/","og_locale":"en_US","og_type":"article","og_title":"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org","og_description":"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration","og_url":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/","og_site_name":"Casino.org","article_publisher":"https:\/\/www.facebook.com\/Casino.OrgNews","article_published_time":"2020-09-14T17:18:36+00:00","article_modified_time":"2020-09-14T18:03:47+00:00","og_image":[{"width":1296,"height":729,"url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg","type":"image\/jpeg"}],"author":"Todd Shriber","twitter_card":"summary_large_image","twitter_creator":"@etfgodfather","twitter_site":"@Casino_Org","twitter_misc":{"Written by":"Todd Shriber","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/","url":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/","name":"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website - Casino.org","isPartOf":{"@id":"https:\/\/www.casino.org\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage"},"image":{"@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage"},"thumbnailUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg","datePublished":"2020-09-14T17:18:36+00:00","dateModified":"2020-09-14T18:03:47+00:00","author":{"@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85"},"description":"Caesars Entertainment (NASDAQ:CZR) and DraftKings (NASDAQ:DKNG) each announced separate multi-year agreements with ESPN, providing for deep integration","breadcrumb":{"@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#primaryimage","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/09\/espn.jpg","width":1296,"height":729,"caption":"The bar at the Caesars Palace sportsook. The casino operator and DraftKings could benefit from the ends of their relationships with ESPN. (Image: ESPN)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.casino.org\/news\/caesars-draftkings-reach-landmark-deals-with-espn-sportsbook-ads-to-run-on-app-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"News","item":"https:\/\/www.casino.org\/news\/"},{"@type":"ListItem","position":2,"name":"Sports Betting","item":"https:\/\/www.casino.org\/news\/sportsbetting\/"},{"@type":"ListItem","position":3,"name":"Caesars, DraftKings Reach Landmark Deals With ESPN, Sportsbook Ads to Run on App, Website"}]},{"@type":"WebSite","@id":"https:\/\/www.casino.org\/news\/#website","url":"https:\/\/www.casino.org\/news\/","name":"Casino.org","description":"Latest Casino and Gaming News","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.casino.org\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/f4cecf70a5032bc4e60eb73fc86d4a85","name":"Todd Shriber","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","contentUrl":"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-11-96x96.png","caption":"Todd Shriber"},"description":"Todd Shriber is a senior news reporter covering gaming financials, casino business, stocks, and mergers and acquisitions for Casino.org. Todd got his start in financial markets as a reporter with Bloomberg News. Later, he became a trader at a Southern California-based long\/short hedge fund, where he specialized in the trading sector and international ETFs leading up to and during the financial crisis. He joined Casino.org in 2019. Currently, Todd analyzes, researches, and writes on ETFs for various web-based publications and financial services firms. Shriber has been featured and quoted in Barron's, CNBC.com, and The Wall Street Journal. His work can also be found on Benzinga, ETF Daily News, ETF Trends, MarketWatch, Fox Business, and Nasdaq.com. He currently resides in Las Vegas, where he enjoys golf and taking his black lab to the dog park. He's also an avid sports fan and likes to wager on college football and the NBA. You can also find him at the three-card poker and roulette table, even though he knows better. Contact Todd at todd.shriber@casino.org.","sameAs":["https:\/\/muckrack.com\/todd-shriber","https:\/\/www.linkedin.com\/in\/toddshriber\/","https:\/\/x.com\/etfgodfather"],"url":"https:\/\/www.casino.org\/news\/author\/todd-shriber\/"}]}},"_links":{"self":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/148693"}],"collection":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/users\/46"}],"replies":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/comments?post=148693"}],"version-history":[{"count":0,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/posts\/148693\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media\/148696"}],"wp:attachment":[{"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/media?parent=148693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/categories?post=148693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.casino.org\/news\/wp-json\/wp\/v2\/tags?post=148693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}