{"id":128363,"date":"2020-02-28T08:59:21","date_gmt":"2020-02-28T16:59:21","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=128363"},"modified":"2020-02-28T10:01:00","modified_gmt":"2020-02-28T18:01:00","slug":"choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/","title":{"rendered":"Choctaw Casino &#038; Resort Projects Guerrilla Ad onto \u2018Leaning Tower of Dallas\u2019"},"content":{"rendered":"<p>They say one man\u2019s misfortune is another\u2019s opportunity. Which is why an 11-story building in Dallas that\u2019s currently afflicted with a 5-degree diagonal tilt was emblazoned with the logo of an Oklahoma casino this week.<\/p>\n<figure id=\"attachment_128364\" aria-describedby=\"caption-attachment-128364\" data-style=\"width: 1200px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-128364 size-full\" src=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg\" alt=\"Leaning Tower of Dallas\" width=\"1200\" height=\"760\" srcset=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg 1200w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-80x50.jpg 80w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-142x90.jpg 142w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-768x486.jpg 768w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-1024x649.jpg 1024w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-166x105.jpg 166w, https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower-474x300.jpg 474w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption  id=\"caption-attachment-128364\"class=\"text-description\">Once conceived, the Choctaw\u2019s marketing company was in a race to organize the stunt before a wrecking ball could knock the building down. (Image: Choctaw Nation\/The Richards Group)<\/figcaption><\/figure>\n<p>\u201cThe Leaning Tower of Dallas\u201d has become a social media sensation and accidental tourist attraction following its failed implosion on February 16.<\/p>\n<p>Previously known as the Affiliated Computer Services building, it was due to be demolished to make way for a mixed-use development.<\/p>\n<p>But the explosives only brought down part of the structure, leaving the core of the tower still standing &#8212; albeit askew.<\/p>\n<p>Clips of the demolition fail immediately went viral, while the curious new landmark on the Dallas skyline hit the headlines across the US.<\/p>\n<p>Meanwhile, 95 miles north of Dallas, in Oklahoma, the Choctaw Nation and its marketing people were plotting a way of \u2013 in marketing-speak \u2013 \u201cinserting itself into the conversation.\u201d<\/p>\n<h2><strong>Race Against Time<\/strong><\/h2>\n<p>While some saw a doomed demolition project, the Choctaw saw a blank canvas. The result of which was a giant projection on the side of the tower on Tuesday night, with the headline &#8220;Have better luck with us,&#8221; directing people to visit the tribe\u2019s Choctaw Casino &amp; Resort.<\/p>\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-ei2derox4uq66ed17b84f5b5265906221\" style=\"max-width:900px;\">\n<span class=\"arve-inner\"><br \/>\n<span class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 500 \/ 281\"><br \/>\n<span class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/span><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-ei2derox4uq66ed17b84f5b5265906221\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/ei2DEROx4UQ?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ei2DEROx4UQ?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" width=\"900\"><\/iframe><\/p>\n<p><\/span><\/p>\n<p><\/span><br \/>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/news\\\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\\\/#arve-youtube-ei2derox4uq66ed17b84f5b5265906221\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/ei2DEROx4UQ?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&#8220;We knew when the building only came down halfway that it would become the target of the finest meme machines the internet has to offer,\u201d explained Tim Eger, of the Richards Group, the Choctaw\u2019s marketing firm, to industry web portal <em>Muse by Clio<\/em>.<\/p>\n<p>\u201cBut everyone thought the building would be taken down fairly quickly. Until it wasn&#8217;t,\u201d he added. \u201cThis thing wasn&#8217;t moving \u2014 they weren&#8217;t having any luck.&#8221;<\/p>\n<div class=\"callout\">\n<p>The demolition team returned on Tuesday to finish the job, this time with a wrecking ball attached to a crane. The Richards Group was facing a race against time. But the tower was still proving lopsidedly persistent.<\/p>\n<\/div>\n<p>&#8220;Then we played the waiting game \u2014 everyone on pins and needles, wondering, with each hit of the wrecking ball, if the whole thing would finally tumble over,&#8221; Eger said. &#8220;Then came quitting time for the demolition crew, and we knew it was on.&#8221;<\/p>\n<h2><strong>Wonky Miracle<\/strong><\/h2>\n<p>As of Friday morning, Dallas\u2019 wonky miracle is still standing, but its days are numbered &#8212; as is the opportunity to pose for one of those perspective-trick photographs where you&#8217;re pretending to hold it up.<\/p>\n<p>In the meantime, more than 1,600 people have signed an online petition calling for the Leaning Tower of Dallas to be declared a UNESCO World Heritage site so it can be preserved for future generations.<\/p>\n<p>\u201cOver the past few days, The Leaning Tower of Dallas has become the city&#8217;s largest cultural icon,\u201d declares the petition\u2019s organizers. \u201cAfter making national headlines, we are finally famous for something other than the JFK Assassination \u2026 That&#8217;s why we need to work together now to save this landmark from destruction.<\/p>\n<p>\u201cIf anything, do it for the memes,\u201d they pled.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>They say one man\u2019s misfortune is another\u2019s opportunity. Which is why an 11-story building in Dallas that\u2019s currently afflicted with a 5-degree diagonal tilt was emblazoned with the logo of an Oklahoma casino this week. \u201cThe Leaning Tower of Dallas\u201d has become a social media sensation and accidental tourist attraction following its failed implosion on [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":128364,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33810,18456],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Choctaw Casino Projects Guerrilla Ad onto Leaning Tower of Dallas<\/title>\n<meta name=\"description\" content=\"The Leaning Tower of Dallas becomes blank canvas for impudent marketing stunt by Choctaw Nation\u2019s Choctaw Casino &amp; Resort.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Choctaw Casino Projects Guerrilla Ad onto Leaning Tower of Dallas\" \/>\n<meta property=\"og:description\" content=\"The Leaning Tower of Dallas becomes blank canvas for impudent marketing stunt by Choctaw Nation\u2019s Choctaw Casino &amp; Resort.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-28T16:59:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-28T18:01:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"760\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/\",\"url\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/\",\"name\":\"Choctaw Casino Projects Guerrilla Ad onto Leaning Tower of Dallas\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg\",\"datePublished\":\"2020-02-28T16:59:21+00:00\",\"dateModified\":\"2020-02-28T18:01:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"The Leaning Tower of Dallas becomes blank canvas for impudent marketing stunt by Choctaw Nation\u2019s Choctaw Casino & Resort.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2020\/02\/leaning-tower.jpg\",\"width\":1200,\"height\":760,\"caption\":\"Once conceived, the Choctaw\u2019s marketing company was in a race to organize the stunt before a wrecking ball could knock the building down. (Image: Choctaw Nation\/The Richards Group)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.casino.org\/news\/choctaw-casino-projects-guerrilla-ad-onto-leaning-tower-of-dallas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"News\",\"item\":\"https:\/\/www.casino.org\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tribal Gaming\",\"item\":\"https:\/\/www.casino.org\/news\/tribal-gaming\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Choctaw Casino &#038; Resort Projects Guerrilla Ad onto \u2018Leaning Tower of Dallas\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.casino.org\/news\/#website\",\"url\":\"https:\/\/www.casino.org\/news\/\",\"name\":\"Casino.org\",\"description\":\"Latest Casino and Gaming News\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.casino.org\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\",\"name\":\"Philip Conneller\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2023\/03\/cropped-5-1-96x96.png\",\"caption\":\"Philip Conneller\"},\"description\":\"In Philip Conneller\u2019s eight years with Casino.org, he has covered the gaming industry from Las Vegas to Macau and everything in between. He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. 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He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. 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