In 2017, IMG brokered a nearly $1 billion broadcasting rights deal between seven betting platforms, including Bet365, on behalf of English soccer\u2019s governing body, the Football Association, which also owns the hallowed FA Cup.<\/p>\n
Just months after the FA signed the contract, it announced it was pulling all its commercial partnerships with gambling companies following a review of its practices.<\/p>\n
The organization had recently penalized several players involved in high-profile betting scandals. This exposed it to accusations of hypocrisy because of its commercial reliance on the gambling industry.<\/p>\n
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January\u2019s FA Cup game coverage ignited debate about whether betting sites were replacing TV as the primary platform on which to watch live sports. Questions were asked in Parliament, where furious MPs threatened to scrap the FA\u2019s 30 million-per-year subsidy.<\/p>\n<\/div>\n
Fearing the inevitable anti-betting industry backlash, the seven gambling companies threw the FA a lifeline, announcing they will permit the organization to stream the games itself for free.<\/p>\n","protected":false},"excerpt":{"rendered":"
The NHL has agreed to a deal with IMG Arena that gives the London-based sports data and content company the exclusive right to provide US online sports books with live video streams of the league’s games. The deal builds on IMG Arena\u2019s existing partnership with the NHL in Europe, where it has been live streaming […]<\/p>\n","protected":false},"author":36,"featured_media":127452,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\n
NHL Live Streaming Deal is \u2018Major Development\u2019 in US Betting Landscape<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n