Writing on the Wall<\/strong><\/h2>\nAt the club\u2019s annual general meeting (AGM) last month, Everton chief executive Denise Barrett-Baxendale said that, \u201cIn an ideal world,\u201d Everton would \u201clike to have a different type of sponsor on the front of our shirts like all football clubs would. But that is a commercial decision that we make as a football club.\u201d<\/p>\n
Perhaps the writing was on the wall when, at Everton\u2019s last home game against Crystal Palace February 8, the team opted not to wear the Sportpesa logo at all.<\/p>\n
Clubs can promote a good cause rather than their official sponsor for one match per season, although many do not embrace the opportunity. But Everton chose to promote its own community program rather than the Sportpesa brand.<\/p>\n
\u201cThe club would like to thank SportPesa for all of the work that has been done together,\u201d said the team\u2019s spokesperson Monday. \u201cOur partnership has seen our first team visit Africa on two occasions, as well as former players and club staff take part in numerous activations in the region.<\/p>\n
“This has allowed us to grow our own footprint in Africa and further strengthen our special relationship with the continent,\u201d the spokesperson added.<\/p>\n","protected":false},"excerpt":{"rendered":"
English Premier League club Everton has cut short its \u00a37 million-per-year ($9 million) jersey sponsorship deal with Sportpesa two years before it was due to expire. The club announced Monday it will part ways with the Kenya-based sports betting giant at the end of the current season. An Everton spokesperson described the move as a […]<\/p>\n","protected":false},"author":36,"featured_media":127219,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\n
EPL Team Everton Aborts SportPesa Sponsorhip Deal Two Years Early<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n