{"id":120920,"date":"2019-11-27T17:53:54","date_gmt":"2019-11-28T01:53:54","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=120920"},"modified":"2019-11-28T08:36:06","modified_gmt":"2019-11-28T16:36:06","slug":"china-poses-future-threat-to-european-online-gaming-industry-analyst","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/","title":{"rendered":"China Poses Future Threat to European Online Gaming Industry: Analyst"},"content":{"rendered":"

China\u2019s unceasing battle against online gaming<\/a> could soon shift its focus from Southeast Asia to Europe, one analyst warned this week.<\/p>\n

\"China
Most online gambling sites targeting Chinese citizens are based in the Philippines and Southeast Asia, but many European brands are also engaged with China. (Image: Macau Daily Times)<\/figcaption><\/figure>\n

As reported by Inside Asian Gaming<\/em>, Paul Leyland of Regulus Partners suggested Tuesday China could soon start applying the kind of pressure recently piled on Cambodia and the Philippines to European countries and their online gambling sectors.<\/p>\n

\u201cThis is a level of pressure that China can exert pretty much globally, and if you asked any politician anywhere in the world what do you like more, online gambling or China, it\u2019s a really easy choice for them to make,\u201d said Leyland, speaking during a keynote speech at the KPMG Gaming eSummit at the SiGMA gaming conference in Malta.<\/p>\n

Soccer Marketing<\/strong><\/h2>\n

Many European operators do not offer services to China, but you only need to look at the logos emblazoned on the jerseys of soccer players across the continent to realize that many also do.<\/p>\n

Leagues like the EPL are global and have a huge following in China. For operators, the aim of investing in jersey sponsorship is no longer about brand visibility in a league\u2019s domestic market \u2013 it\u2019s a springboard to the hard-to-reach regions, where marketing gambling directly is strictly illegal.<\/p>\n

\n

In 2014, UK betting giant Bet365 defended its online gambling operations in China by explaining there was \u201cno legislation that expressly prohibits the supply of remote gambling services into China by operators who are based outside China.\u201d<\/p>\n<\/div>\n

Beijing employs a vast army of internet cops to maintain the so-called \u201cGreat Firewall\u201d — an enormous program of internet censorship — playing whack-a-mole with online gaming operators and the other undesirables.<\/p>\n

Philippines Defiant, Cambodia Rolls Over<\/strong><\/h2>\n

Most operators offering services to China are based in the Philippines. In August, Beijing\u2019s patience finally snapped when the Chinese Embassy in Manila warned Philippine authorities to \u201ctake concrete and effective measures to prevent and punish\u201d operators that accept customers located in China. It later demanded the Philippines \u201cend all online gambling.\u201d<\/p>\n

Manila is defiantly resisting<\/a> Beijing\u2019s demands. But the politburo had more success with Cambodia, which agreed to a complete shutdown of its industry after a stern lecture from the superpower.<\/p>\n

But is Europe really next? Leyland thinks it could be.<\/p>\n

The online industry hasn\u2019t tended to notice what China has been doing because it doesn\u2019t disrupt the online environments we\u2019re focused on,” he said.<\/p><\/blockquote>\n

\u201cBut we\u2019re seeing a huge channel shift in Asian markets away from land-based points of payment to direct online. The Chinese government has noticed that, doesn\u2019t like it, and is already putting a huge amount of pressure on the Philippines,” he continued.<\/p>\n

\u201cSo, we think that geopolitical tension around China is going to keep bubbling up and will have some really interesting implications for the industry that we probably haven\u2019t properly thought through yet,\u201d Leyland added.<\/p>\n","protected":false},"excerpt":{"rendered":"

China\u2019s unceasing battle against online gaming could soon shift its focus from Southeast Asia to Europe, one analyst warned this week. As reported by Inside Asian Gaming, Paul Leyland of Regulus Partners suggested Tuesday China could soon start applying the kind of pressure recently piled on Cambodia and the Philippines to European countries and their […]<\/p>\n","protected":false},"author":36,"featured_media":120925,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19,61],"tags":[],"acf":[],"yoast_head":"\nChina Poses Future Threat to European Online Gaming Industry: Analyst<\/title>\n<meta name=\"description\" content=\"Paul Leyland of Regulus Partners believes China could exert political pressure on European countries in its fight against online gambling.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"China Poses Future Threat to European Online Gaming Industry: Analyst\" \/>\n<meta property=\"og:description\" content=\"Paul Leyland of Regulus Partners believes China could exert political pressure on European countries in its fight against online gambling.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-28T01:53:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-28T16:36:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/china-china-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"649\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Philip Conneller\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@casinoorgphilc\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Philip Conneller\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/\",\"url\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/\",\"name\":\"China Poses Future Threat to European Online Gaming Industry: Analyst\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/china-china-1.jpg\",\"datePublished\":\"2019-11-28T01:53:54+00:00\",\"dateModified\":\"2019-11-28T16:36:06+00:00\",\"author\":{\"@id\":\"https:\/\/www.casino.org\/news\/#\/schema\/person\/58769b72851c8cf117fb58ca150ebf8b\"},\"description\":\"Paul Leyland of Regulus Partners believes China could exert political pressure on European countries in its fight against online gambling.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.casino.org\/news\/china-poses-future-threat-to-european-online-gaming-industry-analyst\/#primaryimage\",\"url\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/china-china-1.jpg\",\"contentUrl\":\"https:\/\/www.casino.org\/news\/wp-content\/uploads\/2019\/11\/china-china-1.jpg\",\"width\":1200,\"height\":649,\"caption\":\"Most online gambling sites targeting China are based in the Philippines, but many European brands do so too. 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