{"id":109620,"date":"2019-07-19T10:31:05","date_gmt":"2019-07-19T17:31:05","guid":{"rendered":"https:\/\/www.casino.org\/news\/?p=109620"},"modified":"2019-07-19T10:33:54","modified_gmt":"2019-07-19T17:33:54","slug":"paddy-power-soccer-jersey-sponsorship-was-clever-marketing-hoax","status":"publish","type":"post","link":"https:\/\/www.casino.org\/news\/paddy-power-soccer-jersey-sponsorship-was-clever-marketing-hoax\/","title":{"rendered":"Paddy Power Soccer Jersey Sponsorship Revealed as Clever Marketing Hoax"},"content":{"rendered":"

Bookmaker Paddy Power\u2019s eye-popping jersey branding of English Championship team Huddersfield Town was revealed to be a hoax on Friday morning, but not before it had been condemned by a senior-level politician, vilified by fans on the terraces, and ridiculed by everyone else \u2013 but there was another twist to come.<\/p>\n

\"Paddy
Before and after: Paddy Power will be sponsoring Huddersfield Town next season but its logo won\u2019t be anywhere to be seen on the team’s jerseys, a process the bookmaker describes as \u201cunsponsoring.\u201d (Paddy Power Betfair)<\/figcaption><\/figure>\n

Paddy Power\u2019s sponsorship deal with \u201cThe Terriers\u201d for the 19-20 season was announced on Monday. Shortly afterwards, the betting company proudly revealed the new uniform design. The team\u2019s traditional blue and white stripes were plastered with a huge Paddy Power logo emblazoned diagonally across the front of the jersey.<\/p>\n

“We’re delighted to work with Huddersfield Town on this bold new kit design,” chirped Paddy Power in an accompanying press release.<\/p>\n

“As a brand which embraces doing things differently, we didn’t want to get into shirt sponsorship just to do the same as everyone else,\u201d it added. \u201cWe feel the diagonal design will be the most distinctive sponsor logo in the Football League \u2013 appropriate for the most distinctive sponsor there is. We’re sure Huddersfield fans will be delighted with this season’s kit.”<\/p>\n

‘Totally Inappropriate’<\/strong><\/h2>\n

On Wednesday, as Huddersfield took to the field to play a friendly game against Rochdale while sporting the monstrous new jerseys, Conservative MP Damian Collins branded them \u201ctotally inappropriate\u201d and called for the FA, English soccer\u2019s governing body, to investigate.<\/p>\n

The FA announced it had contacted Huddersfield requesting \u201ctheir observations\u201d about the new uniform.<\/p>\n

\n

While many were fooled, and outraged, others wondered whether this was all part of some elaborate stunt. After all, Paddy Power has previous, and the logos were clearly breaching FA regulations on brand-sizing in a way that meant they could not realistically be permissible.<\/p>\n<\/div>\n

But while Paddy Power\u2019s mischievous guerrilla marketing once targeted shock factor alone \u2013 think: \u201cOscar Pistorius: money back if he walks<\/a>,\u201d \u2013 its most recent campaigns<\/a> shock you first and then make you think.<\/p>\n

Unsponsorship Deal<\/strong><\/h2>\n

On Friday, Huddersfield and Paddy Power revealed the actual uniforms the team will be wearing in the forthcoming season \u2013 and they contain no branding whatsoever.<\/p>\n

At a time when there is much agonizing in the UK over soccer\u2019s reliance on gambling money and the preponderance of betting branding on team jerseys \u2013 60 percent of teams in the top two tiers were branded by bookies last season \u2013 this was all part of Paddy Power\u2019s \u201cSave Our Shirt\u201d campaign, \u201ca common-sense call for sponsors to stop bastardising football shirts and to return them to the fans.\u201d<\/p>\n

The company is still sponsoring the team, but at the same time it is also \u201cunsponsoring it,\u201d while pulling off a masterclass in ambush marketing and \u201cfake news\u201d at the same time.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bookmaker Paddy Power\u2019s eye-popping jersey branding of English Championship team Huddersfield Town was revealed to be a hoax on Friday morning, but not before it had been condemned by a senior-level politician, vilified by fans on the terraces, and ridiculed by everyone else \u2013 but there was another twist to come. Paddy Power\u2019s sponsorship deal […]<\/p>\n","protected":false},"author":36,"featured_media":109622,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,1074],"tags":[],"acf":[],"yoast_head":"\nPaddy Power Soccer Jersey Sponsorship Was Clever Marketing Hoax<\/title>\n<meta name=\"description\" content=\"Paddy Power\u2019s outrageous jersey-sponsorship deal with Huddersfield Town is revealed to be a hoax, and part of its Save Our Shirt campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/news\/paddy-power-soccer-jersey-sponsorship-was-clever-marketing-hoax\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paddy Power Soccer Jersey Sponsorship Was 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He currently focuses his coverage on gaming law, white-collar crime, global money laundering, tribal gaming, politics, and regulation. Philip was the original features editor for poker\u2019s Bluff Magazine and editor for Bluff Europe, which he helped launch. His writing has also been featured in ESPN, Forbes, Time Out, The Sun, and The Daily Star, as well as iGaming Business, eGaming Review, and numerous other industry news and tech websites. His news stories for Casino.org\/news have been linked by The Washington Post, The Daily Mail, People Magazine, and Jimmy Fallon's Tonight Show, among many others. Philip once won $20,000 with 7-2 off-suit. He has been reprimanded for unwittingly playing Elton John\u2019s piano on two separate occasions on both sides of the Atlantic. He became a writer because he is a lousy pianist. Philip lives outside London with his wife and children, where he spends his time agonizing about Arsenal FC. 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