David Portnoy: Regulators Denied Penn Licenses Because of Me, Won’t Sell Barstool Again
Posted on: August 8, 2023, 09:40h.
Last updated on: August 9, 2023, 11:23h.
The concept of media and sports wagering partnerships entered a new phase Tuesday, when ESPN and Penn Entertainment (NASDAQ: PENN) announced an agreement under which the casino operator will pay a hefty sum to use the ESPN Bet brand. Barstool Sports was left out in the cold.
As part of a deal that will see Penn pay $1.5 billion over 10 years to ESPN while granting the network rights to eventually own up to a quarter of its outstanding equity, the largest regional casino operator sold 100% of Barstool Sports back to founder David Portnoy. They part ways with the brash pop culture and sports media entity just months after taking full ownership of the site. In February, Penn paid $388 million for the 64% of Barstool Sports it didn’t previously own, bringing the total acquisition price for Portnoy’s company to $551 million.
In a statement announcing the partnership with ESPN, Penn didn’t say anything about Portnoy or Barstool Sports. But the entrepreneur said it was difficult for his company to operate in the regulated gaming space, and that Penn’s ties to him may have cost Barstool Sportsbook licenses in some states.
We underestimated just how tough it is for myself and Barstool to operate in a regulated world where gambling regulators, New York Times, Business Insider, hit pieces f*cking with the stock price,” Portnoy said in one his famous “emergency press conferences.” “Every time we did something, it was one step forward, two steps back. We got denied licenses because of me.”
Portnoy didn’t mention specific states in which Barstool Sports, the brand Penn used for its online and retail sportsbooks, was rejected for permits. He added the regulated betting industry “probably isn’t the best place” for Barstool and its bread-and-butter content.
Much Speculation On Penn, Portnoy Relationship
Financial terms of the transaction between Penn and Portnoy weren’t disclosed. But the casino operator maintains rights to 50% of the proceeds should Portnoy resell his company or monetize it in some other fashion.
For the first time since before The Chernin Group took a majority stake in 2016, Portnoy owns 100% of the Boston-based company he founded 20 years ago. Over the past three-plus years since Penn initially purchased part of Barstool, the casino company remained quiet about Portnoy’s various controversies, including his sexual proclivities and comments on various topics of the day.
Analysts covering the gaming company were mixed in their views of just how much of Portnoy’s perceived antics the firm would tolerate. Though it’s never been confirmed, things may have reached a tipping point in May when Portnoy fired Ben “Mintzy” Mintz for using a racial epithet while reciting a rap song on air.
Initially, Portnoy didn’t want to let Mintz go, and it’s rumored that he succumbed to pressure from Penn to fire the on-air personality to prevent trouble with regulators.
Next Moves for Portnoy, Barstool Sports
During the emergency press conference, Portnoy displayed no ill will toward Penn and said he plans to retain his shares in the casino operator because he owns “a ton of Penn stock,” and believes it will experience price appreciation.
As for Barstool Sports, which could be attractive to another media or sports betting company, Portnoy said he has no plans for another sale and that he’ll hold on to the company until he dies. Now, he’ll turn his attention to “content, content, content.”
Conjuring Al Pacino in the Godfather III, Portnoy quipped about his return to full ownership of his company: “Every time I think I’m out, they pull me back in.”
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Last Comments ( 2 )
In Penn's filing today it was noted that they paid $1 for Barstool. They will write down a loss of about $500 million
Dave Portnoy does not have what it takes to be a successful betting operator. His childish antics, immature fraternity-styled stunts and lack of decency and respect for the industry as a whole is the reason the Gaming Commissions are the intelligent ones for denying his licenses. Somehow he conned Penn into believing he had something of value, now he is learning the lesson of what it really takes to be respected business owner, a level he will never achieve. He should sell to a legitimate operator and never look back, but everyone knows his ego is bigger than his dick. When his backbone stiffens and his balls drop, perhaps then (doubtfully) he can be a man in life. Good riddance to garbage like this in the industry.