Hawk Tuah Girl Hailey Welch Inks Podcast Deal with Betr

Posted on: September 3, 2024, 09:16h. 

Last updated on: September 4, 2024, 10:06h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

Hailey Welch who became a viral sensation as “Hawk Tuah girl,” is wading into the world of sports betting, inking a podcast deal with Jake Paul’s Betr.

Huak Tuah Girl Hailey Welch
Hailey Welch in the now infamous “Hawk Tuah” video. She signed a podcast deal with Jake Paul’s Betr. (Image: YouTube)

Miami-based Betr has market access for online sports betting in six states, and has an extensive media division that includes betting and sports podcasts. Welch’s “Talk Tuah” weekly podcast will be part of the Betr Media unit and is scheduled to debut on September 10.

Betr Media’s deal with Welch comes on the heels of the company’s latest strategic expansions to its monetized content portfolio, including the acquisition of the Caps Off and Hot Corner podcasts from The Game Day,” according to a statement.

Financial terms of the agreement weren’t disclosed and the extent to which Welch will discuss betting isn’t yet known. In July, the Tennessee native’s 16 Minutes LLC filed a variety of trademark applications, including one for “Bet On That Thang” — a spin on a provocative comment made by Welch in the video that launched her to internet stardom.

Betr, Welch Could Be an Ideal Pair

Betr, which emphasizes microbetting, could be the ideal avenue through which Welch can extend and grow her fame.

Known for short-form content, Betr Media has a knack for identifying nontraditional celebrities and leveraging the internet and social media to drive engagement. Data confirm it’s been a recipe for success.

“Betr Media is one of the fastest growing sports betting media brands in the United States that has grown to over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022,” according to the company.

Internet celebrities, such as Welch, are often popular with the 21 to 35 age demographic, particularly males – a group that’s highly coveted by gaming companies. In announcing the deal with Welch, Betr didn’t comment on the media arm’s ability to drive visitors to the company’s betting offerings.

‘Talk Tuah’ Could Be a Smorgasbord

As noted above, how much wagering content will be featured on “Talk Tuah” remains to be seen, but Welch provided some insight as to how the podcast will shape up.

My show will have a little of everything – great guests, laughs, chit-chats about your pets, relationship pointers, sports, and of course, some down-home southern charm,” she said in the press release.

Betr added that its fantasy sports pick ‘em offering is available in 25 states and Washington, DC — a figure that’s expected to increase to 33 states in the weeks ahead. Welch’s home state of Tennessee permits mobile sports betting.