Caesars Palace Online Casino Debuts Mobile App

Posted on: August 16, 2023, 05:14h. 

Last updated on: August 17, 2023, 12:49h.

Todd Shriber @etfgodfather Read More
Expertise: Financial, Gaming Business, Mergers and Acquisitions.

Caesars Entertainment (NASDAQ: CZR) Wednesday announced the debut of its Caesars Palace Online Casino mobile application.

Caesars Digital
Caesars Palace Las Vegas. The operator is using that name for a new iGaming app. (Image: YouTube)

The app bearing the most iconic brand in the Caesars stable can be accessed by bettors of legal age in Michigan, New Jersey, Pennsylvania, West Virginia, and Ontario, Canada. The Caesars brand is applied to the operator’s famous Las Vegas Strip casino hotel, a gaming venue on the Atlantic City Boardwalk, and a casino resort in Windsor, Ontario. It’s also used by the operator’s new property in Danville, Va., as well as at a location in Southern Indiana. Harrah’s New Orleans will soon take the Caesars name, too.

Caesars Palace Online Casino will offer a range of exclusive branded Caesars games alongside hundreds of classic property favorites and cutting-edge online casino games, including American Roulette, slot games from best-in-class providers, Live Dealer Blackjack, Baccarat, digital classics like Video Poker, Progressive Jackpot slots and much more,” according to a statement issued by the Nevada-based gaming company.

The debut of Caesars Palace Online Casino arrived a day after the operator completed upgrades to its William Hill sports betting app in Nevada. That app was migrated to the Liberty platform, which Caesars Sportsbook Nevada moved to earlier this year.

Why the Caesars Palace Online Casino Debut Matters

Caesars has cobbled together decent market share in the online sports betting industry. But it’s well behind rivals FanDuel, DraftKings, and BetMGM. However, iGaming is an area where the operator can make significant inroads.

While internet casinos are currently permitted in just a handful of states, more are evaluating iGaming legalization as an avenue for boosting tax revenue. That could be a long-term benefit to operators like Caesars. Additionally, online casinos generate better margins and higher profitability than sports wagering. Plus, the Caesars Palace Online app already scores well in some areas.

“Caesars does hit the mark in some areas. We found a good selection of content, particularly in live dealer, which featured Caesars-branded games,” noted Eilers & Krejcik Gaming (EKG). “We also found good withdrawals and good customization, with the ability to favorite games and sort by various criteria, including ‘min/max bet.’”

Another potential benefit for Caesars is that the new iGamng app allows users to accrue Caesars Rewards points that can be used at the operator’s 50-plus North American venues.

Caesars Rewards members can also “convert their Reward Credits to Wyndham Rewards points and redeem them for unforgettable stays at more than 50,000 hotels, vacation club resorts, and vacation rentals worldwide.”

New App Could Provide Second-Half Boost

Over the course of 2023, analysts have discussed the idea that the Caesars Palace Online Casino could be a catalyst for the operator in the back half of the year. That may be the case, but there’s also work to be done.

Caesars could well see an online casino GGR uplift in 2H23 by virtue of more external marketing, and better ability to target valuable customers in its Rewards database,” concluded EKG. “However the product itself is currently subpar — mainly due to speed and navigability — and needs work before being pushed hard to the mass market, in our view.”

Caesars Sportsbook & Casino, Tropicana Online Casino, Harrah’s Online Casino, and WSOP.COM are the operator’s other internet gaming brands,