{"id":41999,"date":"2024-09-13T04:58:21","date_gmt":"2024-09-13T09:58:21","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=41999"},"modified":"2024-09-13T07:12:39","modified_gmt":"2024-09-13T12:12:39","slug":"nhl-gambling","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/nhl-gambling\/","title":{"rendered":"NHL Fans Weigh In On Gambling Partnerships: Survey"},"content":{"rendered":"\n<p>The Edmonton Oilers recently announced a partnership with Play Alberta, which will now feature Play Alberta\u2019s logo on the Oilers\u2019 home jersey. Many fans were left in the \u2018<em>what the puck<\/em>\u2019 mindset, calling the partnership \u2018cringe\u2019 &#8211; all while acknowledging it to be \u2018inevitable\u2019. Earlier this summer, the Chicago Blackhawks also secured a gambling partnership, bringing the league\u2019s total to six, or about 1 in 5 teams. <\/p>\n\n\n\n<p>Following the new deal, this left us wondering: how would other fan bases feel if their team signed up for a similar play? Would they allow a gambling logo on their team\u2019s helmets? How would they react to gambling branding throughout their beloved arena? We hit the ice rink and surveyed 3,000 NHL fans to find out.&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Key Findings:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>Anaheim Ducks fans lead in support<\/strong>, with 50% giving a thumbs up to gambling partnerships&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li><strong>Vancouver Canucks fans show the most disapproval<\/strong>, with 44.8% against gambling sponsorships &nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>Over half (54.7%) of NHL fans are <strong>indifferent<\/strong> on NHL gambling partnerships &nbsp;<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>In-arena branding is the most favored of gambling sponsorship among fans &nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Fan bases who stand behind gambling sponsorships<\/h2>\n\n\n\n<p>If an NHL team were to strike a deal with a gambling company, these fan bases are ready to back the move. Note: teams that already have gambling partnerships in the 2023-2024 season or upcoming season weren\u2019t asked this question of the survey.&nbsp;<\/p>\n\n\n\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/19399444\/embed#?secret=dS9C12NRO6\" data-secret=\"dS9C12NRO6\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"500\"><\/iframe>\n\n\n\n<p><strong>Ranking #1, Anaheim Ducks fans are all in, with 50% giving the big thumbs up.<\/strong> What\u2019s interesting is that most forms of gambling are illegal in California \u2013 including online sports betting and casino gaming. Yet, California-based teams dominate the top 10 rankings, with Los Angeles Kings (#4) and San Jose Sharks (#6) fans also supporting a potential partnership if gambling becomes legalized in the state. &nbsp;<\/p>\n\n\n\n<p><strong>Florida Panthers fans rank #2,<\/strong> with 37.5% supporting a possible gambling sponsorship. Unlike California, Florida already allows sports betting. <strong>Buffalo Sabres fans rank #3<\/strong> at 34.5%, despite New York also having strict limits on gambling. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How about the teams that already have gambling sponsorships?<\/strong><\/h2>\n\n\n\n<p>We also surveyed fans of NHL teams that already hold gambling sponsorships in 2023-2024 or for the upcoming season to see how they feel about it. &nbsp;<\/p>\n\n\n\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/17942686\/embed#?secret=cO9SYxWmUO\" data-secret=\"cO9SYxWmUO\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"500\"><\/iframe>\n\n\n\n<p>The overall consensus? Most fans don\u2019t seem to mind, with 50% or more \u2018I don\u2019t care\u2019 rates from each fan base. However, Edmonton Oilers fans lead in disapproval, with 42.9% expressing their dislike for the partnership. On the flip side, Chicago Blackhawks fans show the most support, with 17.8% giving a thumbs up to their current partnership.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Not in my ice rink! Fan bases opposed to gambling sponsorships<\/strong><\/h2>\n\n\n\n<p>We surveyed fan bases whose teams don\u2019t currently have gambling partnerships, and excluded those that already do. The results show some strong opinions, especially from Canadian fan bases. &nbsp;<\/p>\n\n\n\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/19397907\/embed#?secret=3oNbxeMPv4\" data-secret=\"3oNbxeMPv4\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"500\"><\/iframe>\n\n\n\n<p>It\u2019s no shocker that the <strong>Vancouver Canucks (44.8%), Calgary Flames (38.6%) and Winnipeg Jets (34.6%) rank as the top 3 fan bases opposed to gambling sponsorships.<\/strong> Gambling is still offside in B.C. and Manitoba, and while Alberta just legalized online gambling, the uproar from Edmonton Oilers fans makes it clear that their province rivals, the Calgary Flames, share similar sentiments. &nbsp;<\/p>\n\n\n\n<p>What\u2019s really interesting is that all Canadian NHL teams (for those surveyed with this question) are in the top five for opposing gambling partnerships. In true Canadian spirit, perhaps hockey is too sacred to be touched. \u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Odds are in NHL\u2019s favor: Fans actually don\u2019t care in the end<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Overall, most NHL fans don\u2019t seem too fazed by the rise of gambling sponsorships. According to our survey, 54.7% don\u2019t care if their team strikes a deal with a gambling company. Since only a quarter are against the idea and 20% are for the partnership, we asked which types of gambling sponsorships they\u2019d find acceptable, if any. Here\u2019s what they said:&nbsp;&nbsp;<\/p>\n\n\n\n<iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" title=\"Interactive or visual content\" src=\"https:\/\/flo.uri.sh\/visualisation\/19390315\/embed#?secret=MBJKCw0yab\" data-secret=\"MBJKCw0yab\" frameborder=\"0\" scrolling=\"no\" height=\"575\" width=\"500\"><\/iframe>\n\n\n\n<p>Despite<strong> in-arena branding<\/strong> being the most visible form of sponsorship, <strong>63.5% of fans have ok\u2019d it. <\/strong>Social media branding (57.1%) and game-day partnership announcements (50.4%) also got a solid thumbs up from fans.&nbsp;<\/p>\n\n\n\n<p>Surprisingly, slapping a gambling logo on memorabilia didn\u2019t score as well: only 28.7% are okay with logos on jerseys, 26.2% with logos on helmets, and 20.4% with branding on other team merchandise. It seems fans want to keep their team colors and gear true to their hockey roots.&nbsp;<\/p>\n\n\n\n<p>Only a mere 19.1% of fans are against any form of gambling sponsorship. Perhaps, hinting that most are open to this new era of sports betting partnerships.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>In the end, NHL fans don\u2019t seem to mind the idea of a gambling partnership for their favorite team. In states like California, where gambling isn\u2019t fully legalized, fans are still showing support for potential future deals. However, to stay on the good side of their fans, it might be wise to steer clear of putting logos on cherished jerseys, helmets, or other merchandise. Keeping sponsorships to arena branding or game-day announcements seems like a safer bet. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology<\/h2>\n\n\n\n<p>In September 2024, we conducted a nationwide survey of 3,000 NHL fans. The average age of respondents was 39.7 years old. The representative sample comprised of 64.1% male, 34.8% female, 0.8% non-binary, and 0.3% transgender.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair use<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Feel free to use the data or visuals on this page for non-commercial purposes. Please be sure to include proper attribution linking back to this page to give credit to the authors.&nbsp;<\/p>\n\n\n\n<p>For any press questions, please contact rhiannon.odonohoe[at]casino.org&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Edmonton Oilers recently announced a partnership with Play Alberta, which will now feature Play Alberta\u2019s logo on the Oilers\u2019&nbsp;&#8230;<\/p>\n","protected":false},"author":98,"featured_media":42004,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>NHL Fans Weigh In On Gambling Partnerships: Survey<\/title>\n<meta name=\"description\" content=\"NHL fans react and weigh on future gambling sponsorships for their beloved hockey team. 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