- \n
- 75% agree that influencers overshadow the primary purpose of Coachella <\/li>\n\n\n\n
- 68% don’t like the increasing presence of brands and influencers <\/li>\n\n\n\n
- Almost half (48%) believe influencers diminish the festival\u2019s authenticity and experience <\/li>\n\n\n\n
- 52% believe Coachella should only allow relevant influencers and brands <\/li>\n<\/ul>\n\n\n\n
Coachella x Influencers: Concerns, perceptions, and rankings<\/strong><\/h2>\n\n\n\n
Coachella is the<\/em> event for brand placements \u2013 so much so that brands like Revolve, for example, earn 70% of their sales<\/a> from influencers. With hundreds of Revolve influencers flocking to the event, the potential for a massive profit boost seems undeniable. But how do regular festival goers and the rest of America feel about the influx of gurus and brands? <\/p>\n\n\n\n
![\"\"](\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Coachella_IG.png\")
<\/a><\/figure>\n\n\n\nA whopping 75% agree that influencers overshadow the cultural musical significance of Coachella<\/strong>. Although some respondents commented they understand that \u2018business is business\u2019, 68% express discontent with the growing presence of brands and influencers<\/strong> at the event. More headbanging, less posing people! <\/p>\n\n\n\n
When asked \u201chow do you perceive the role of influencers in promoting Coachella?\u201d, 48% voiced concerns that they diminish the festival\u2019s authenticity and overall experience<\/strong>. Only 34% feel they have little impact on their experience, while 17% believe they enhance the overall atmosphere. Only 1% commented \u2018other\u2019, expressing it depends on the type of creator. <\/p>\n\n\n\n
When requested to rank the statement \u201cthe influencer industry has made Coachella more about social media presence than the music itself\u201d<\/strong> on a scale of 0 (strongly disagree) to 5 (strongly agree), the average response sat at 3.8<\/strong>. A staggering 86% of respondents echoed in agreement<\/strong> with the statement, highlighting the perception shift. Only 14% seemed to jam to a different beat, disagreeing with the notion. <\/p>\n\n\n\n
Suggested next steps for Coachella, according to respondents<\/strong><\/h2>\n\n\n\n
With most respondents expressing dissatisfaction about social media influencers at the festival, the question arises: how can this be solved? We opened the floor to our respondents with the following question: \u201cHow could Coachella balance the influencer industry with its music aspects?\u201d <\/strong> <\/p>\n\n\n\n
The top recommendation, with 52% of votes, is to exclusively invite relevant influencers and brands<\/strong>. Whether that be influencers within the music and arts industry or brands like Apple Music and Sony, it seems like a no brainer to us! <\/p>\n\n\n\n