{"id":36284,"date":"2023-09-20T07:43:21","date_gmt":"2023-09-20T12:43:21","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=36284"},"modified":"2023-09-22T11:06:52","modified_gmt":"2023-09-22T16:06:52","slug":"states-most-instagram-influencers","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/","title":{"rendered":"States with the Most Instagram #Influencers"},"content":{"rendered":"\n<p>Remember dreaming of becoming a doctor, a teacher, a movie star, or even a firefighter when you were little? Well, it\u2019s time to add \u2018influencer\u2019 to the list according to today&#8217;s younger generation. With over <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2022\/07\/08\/the-rise-of-the-influencer-predictions-for-ways-theyll-change-the-world\/\">50 million self-proclaimed<\/a> influencers worldwide, it\u2019s clear that the dream job landscape has evolved because <em>back in our day,<\/em> this now-renowned career didn&#8217;t even exist!<\/p>\n\n\n\n<p>In a nation where 103.7 million Americans use Instagram (IG), it\u2019d be silly to defy the power of influencers. So, we set out to uncover which states have the highest density of Instagram influencers per capita (per 1,000,000 population).&nbsp;<\/p>\n\n\n\n<p><strong>Key Findings:<\/strong><\/p>\n\n\n\n<ul>\n<li>Washington D.C. is the IG influencer hotspot &#8211; with 129.9 influencers per capita<\/li>\n\n\n\n<li>Representing the West Coast, California ranks 2nd with 90 influencers per capita<\/li>\n\n\n\n<li>New York wins the bronze medal with a total of 76.7 IG influencers per capita<\/li>\n\n\n\n<li>The state with the least IG influencers per capita is Wyoming &#8211; 1.7 per capita<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Double-tap this! Washington D.C. is also the influencer capital!<\/strong><\/h2>\n\n\n\n<p>We\u2019ve all fallen under the power of influence to buy that irresistible product, visit that must-see location, or join the latest trend while scrolling through our newsfeed. But hey, have you ever wondered where all these creative geniuses come from?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1.png\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2506\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1.png\" alt=\"\" class=\"wp-image-36285\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1.png 2000w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1-1100x1378.png 1100w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1-480x601.png 480w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1-840x1053.png 840w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/US_Insta_influencers_IG-1-420x526.png 420w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/a><\/figure>\n\n\n\n<p>Watch out, President Biden, because there\u2019s a new contender in town &#8211; the thriving influencer population of Washington D.C.! <strong>D.C. ranks #1 with an impressive 129.9 influencers per capita<\/strong>. This comes as no surprise as the nation\u2019s capital is teeming with picturesque opportunities, and perfect for flaunting brunch and mimosas, OOTD\u2019s, and travel adventures.&nbsp;<\/p>\n\n\n\n<p>All the way to the opposite coast, <strong>California ranks 2nd with an average of 90.0 influencers per capita<\/strong>. But don\u2019t let the silver medal fool you because the Golden State, alone, houses 3,501 IG influencers (that meets our criteria), making it the state with the highest number of influencers on the picture-perfect social media app. This doesn\u2019t come as a shock, as Los Angeles is swarmed with a multitude of influencers across all social media platforms &#8211; YouTube, Tikok, OnlyFans\u2026you name it!&nbsp;<\/p>\n\n\n\n<p>\u201cNew York! Concrete jungle, where dreams are made of\u201d indeed! <strong>New York claims 3rd in our nationwide ranking, with an average of 76.7 influencers per capita<\/strong>. The Empire State houses 1,496 IG influencers making their mark, as it offers an abundant number of opportunities for individuals looking to grow their IG presence. From high-profile events like New York Fashion Week to thrilling sports games, the city (and influencers) truly never sleeps with the array of opportunities to share such digital content.\u00a0<\/p>\n\n\n\n<p>Time to dust off those cowboy boots because <strong>Tennessee ranks 4th in our influencer per capita ranking, with an impressive 49.3 Southern IG trendsetters per 1 million population<\/strong>. A large number of influencers (352) reside in Tennessee as it\u2019s one of the eight states where influencers can avoid state tax income. But the tax benefits aren\u2019t the only benefit that draws influencers; who wouldn\u2019t want to flaunt their stylish cowboy boots in some of Tennessee\u2019s most iconic bars on the \u2018gram? Country roads, take me <s>home<\/s> to Tennessee!\u00a0<\/p>\n\n\n\n<p>All the way out in the Pacific Ocean, <strong>Hawaii (5th) finishes out the top five list, with an average of 35.6 influencers per capita<\/strong>. The island\u2019s breathtaking scenery serves as the perfect canvas for travel influencers and cultural advocates to showcase Hawaii\u2019s cultural heritage.<\/p>\n\n\n\n<p>On the opposite spectrum, <strong>Wyoming wins the title for the state with the lowest number of influencers per capita, clocking in at a modest 1.71 per capita<\/strong>. Why? Well, according to our filtered search, there\u2019s only\u2026one Instagram influencer in the entire population. But hey, better one than none!&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re an aspiring IG influencer or simply curious about America\u2019s influencer landscape, our influencer per capita data offers a state-by-state breakdown. It\u2019s your guide to pinpointing states with the highest networking opportunities and the untapped markets where IG influencers are in high demand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Methodology <\/h2>\n\n\n\n<p>In September 2023, we conducted our research using <a href=\"https:\/\/influencity.com\/\">Influencity<\/a>, an influencer marketing platform. Our search focused on identifying Instagram influencers in each state who met the following criteria:<\/p>\n\n\n\n<ul>\n<li>A minimum of 10k followers<\/li>\n\n\n\n<li>A minimum of 2.0% engagement rate (the industry average)<\/li>\n\n\n\n<li>Individuals aged 18 years or older<\/li>\n\n\n\n<li>\u2018Creator\u2019 account type<\/li>\n\n\n\n<li>Verified accounts<\/li>\n\n\n\n<li>Credible accounts<\/li>\n<\/ul>\n\n\n\n<p>We then calculated our findings with the respective state\u2019s population to find the number of influencers per capita (per 1,000,000 million population).&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Fair use<\/strong><\/h2>\n\n\n\n<p>Feel free to use the data or visuals on this page for non-commercial purposes. Please be sure to include proper attribution linking back to this page to give credit to the authors.<\/p>\n\n\n\n<p>For any questions, please contact rhiannon.odonohoe[at]casino.org <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember dreaming of becoming a doctor, a teacher, a movie star, or even a firefighter when you were little? Well,&nbsp;&#8230;<\/p>\n","protected":false},"author":98,"featured_media":36287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>States With The Most Instagram #Influencers<\/title>\n<meta name=\"description\" content=\"We set out a nationwide study to discover which states has the most Instagram influencers (per capita). Read more here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"States With The Most Instagram #Influencers\" \/>\n<meta property=\"og:description\" content=\"We set out a nationwide study to discover which states has the most Instagram influencers (per capita). Read more here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\" \/>\n<meta property=\"og:site_name\" content=\"Casino.org Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Casino.OrgNews\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-20T12:43:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-22T16:06:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/karsten-winegeart-60GsdOMRFGc-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2832\" \/>\n\t<meta property=\"og:image:height\" content=\"4240\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rhiannon Odonohoe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rhi_tweetsPR\" \/>\n<meta name=\"twitter:site\" content=\"@Casino_Org\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rhiannon Odonohoe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\"},\"author\":{\"name\":\"Rhiannon Odonohoe\",\"@id\":\"https:\/\/www.casino.org\/blog\/#\/schema\/person\/ffdfa7d36e8f9e9018aeed4d05269675\"},\"headline\":\"States with the Most Instagram #Influencers\",\"datePublished\":\"2023-09-20T12:43:21+00:00\",\"dateModified\":\"2023-09-22T16:06:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\"},\"wordCount\":786,\"publisher\":{\"@id\":\"https:\/\/www.casino.org\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/karsten-winegeart-60GsdOMRFGc-unsplash-scaled.jpg\",\"articleSection\":[\"Infographics\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\",\"url\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/\",\"name\":\"States With The Most Instagram #Influencers\",\"isPartOf\":{\"@id\":\"https:\/\/www.casino.org\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.casino.org\/blog\/states-most-instagram-influencers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/karsten-winegeart-60GsdOMRFGc-unsplash-scaled.jpg\",\"datePublished\":\"2023-09-20T12:43:21+00:00\",\"dateModified\":\"2023-09-22T16:06:52+00:00\",\"description\":\"We set out a nationwide study to discover which states has the most Instagram influencers (per capita). 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