{"id":35191,"date":"2023-02-17T01:01:00","date_gmt":"2023-02-17T07:01:00","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=35191"},"modified":"2023-02-17T06:06:28","modified_gmt":"2023-02-17T12:06:28","slug":"interview-betsoft-gaming","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/interview-betsoft-gaming\/","title":{"rendered":"Interview: Renata Banyar, Betsoft Gaming\u2019s CMO, Reveals What\u2019s In Store For 2023"},"content":{"rendered":"\n
Casino.org and Renata Banyar, Betsoft Gaming\u2019s CMO discuss how the previous successes of 2022 are the building blocks for 2023 and just what Betsoft<\/a> fans can expect this year from the award-winning developer.<\/strong><\/p>\n\n\n\n The first answer is that we love what we do. We are a team of committed and imaginative professionals across all departments.<\/p>\n\n\n\n Betsoft\u2019s ethos is for an open forum for discussion. This creates a sense of mutual trust between management and the team to keep communications clear and ideas free flowing.<\/p>\n\n\n\n The iGaming market and industry has also changed immensely since we began designing slots<\/a>. The dynamism and constant innovation make it one of the most exciting industries to work in.<\/p>\n\n\n\n As a renowned brand, we are constantly engaged both in growing new and emerging markets and reinforcing our position in existing ones. That is an exciting challenge for us and one we relish across the business.<\/p>\n\n\n\n However, you are only as successful as your last release and so our focus is always on content. Quality not quantity is our driving force.<\/p>\n\n\n\n Based on a mixture of research, feedback, skill and imagination, our releases continue to create significant engagement with players and generate brand loyalty across the portfolio.<\/p>\n\n\n\n As award-winners for innovation and RNG in slots over the years, we were delighted to be recognised as Starlet RNG Casino Supplier of the Year 2022 and Wilds of Fortune\u2122<\/em> as 2022 Starlet Game of the Year.<\/p>\n\n\n\n In addition, Alkemor\u2019s Elements<\/em>\u2122<\/em> was voted Most Popular Slot 2022, plus Book of Helios<\/em>\u2122<\/em> – nominated for Most Electric Slot and Gemini Joker<\/em>\u2122<\/em> – nominated for \u2018Wow\u2019 Slot of the Year with each success built on the previous one; so 2023 has a lot to live up to but we are confident we will keep delivering.<\/p>\n\n\n\n We are well in to our Q1 Roadmap of fantastic new releases with highly innovative features and mechanics; plus Q2 is also now available to our clients.<\/p>\n\n\n\n January release Bounding Luck<\/em>\u2122<\/em> brought Multiplicative Multipliers for both big and frequent wins alongside a beautiful theme and mellow soundtrack.<\/p>\n\n\n\n We re-designed our jackpot mechanic for smoother play – as shown in the Halloween themed Rags to Witches\u2122<\/em> and Christmas special Sleighin\u2019 It\u2122<\/em> – and February\u2019s release Hearts Desire\u2122<\/em> offered a progressive linked jackpot<\/a> for some spectacular win potential from just one spin.<\/p>\n\n\n\n Although the Hearts Desire\u2122<\/em> theme is hearts and champagne, this is a slot that gives year-round appeal in a visually beautiful take on a classic fruit slot.<\/p>\n\n\n\n Through linking themes to globally recognized dates and events, we add to our clients\u2019 delivery of memorable campaigns. <\/p>\n\n\n\n However, the range of quality features and win potential ensure that the releases have longevity with players.<\/p>\n\n\n\n Other new feature designs include the Hold & Win Bonus, as shown in Golden Dragon Inferno\u2122<\/em>, which gives a fantastically generous opportunity for unlimited winning combinations and will be used in future releases across 2023.<\/p>\n\n\n\n Another February release is Expansion\u2122<\/em> – a truly mind-bending slot with a revolutionary Directional Wilds mechanic.<\/p>\n\n\n\n March will see Mr. Vegas 2 – Big Money Tower<\/em>\u2122<\/em>, a feature-rich sequel to 2012\u2019s Mr. Vegas\u2122<\/em>, which will take the Vegas Strip to a new level before our Q2 Roadmap slots are released. So a lot to look forward to!<\/p>\n\n\n\n \u2018<\/strong>Continuously giving a new experience\u2019 was the working title we gave to engagement tool development for Take the Prize<\/em>\u2122<\/em> and Tournament\u2122 <\/em>as that was exactly what we wanted to achieve.<\/p>\n\n\n\n Differentiation in a crowded market enables both the slot and the slot provider to stand out.<\/p>\n\n\n\n Through building these network promotions and bespoke retention tools \u2013 with more in development \u2013 we have delivered tournaments, leaderboards and prize wheels.<\/em><\/p>\n\n\n\n Rewarding players both financially and emotionally creates extra connections to the game and the brands. This helps to solidify player trust.<\/p>\n\n\n\n2023 sees you celebrate 17 years in business \u2013 what keeps Betsoft delivering?<\/strong><\/h3>\n\n\n\n
What can we expect from your Roadmap in 2023?<\/strong><\/h3>\n\n\n\n
You launched two player engagement tools last year: what does this mean for both Betsoft and for players?<\/strong><\/h3>\n\n\n\n