Ocean\u2019s 8<\/em>, where Sandra Bullock\nand co. get up to heist hijinks in the 2018 gender-flipped remix of the 2001\nGeorge Clooney and Brad Pitt vehicle. <\/p>\n\n\n\nThe\nall-female ensemble sequel actually scores a respectable 6.8 in IMBD ratings\nbut that\u2019s still far behind the original Ocean\u2019s 11 buddy movie, which gets\n7.7.<\/p>\n\n\n\n
As\nfor another recent female refresh of an old franchise, the Melissa McCarthy-led\nGhost Busters: Answer The Call<\/em> is rated at just 6.5, while the iconic\n1984 Ghostbusters<\/em> with Bill Murray and co. clocks up a cool 7.8.<\/p>\n\n\n\nBut\ndespite these famous gender swaps getting a lot of media attention, they don\u2019t\nhave the biggest IMBD ratings gap in our research. <\/p>\n\n\n\n
That\naward goes to American Psycho<\/em>, which viewers gave 7.6, while American\nPsycho II: All American Girl<\/em> was the lowest rated film we found at 3.8 \u2014\nthat\u2019s a 3.8 rating gap, too. <\/p>\n\n\n\nThe\ntrend continues even with highly-rated movies such as Star Wars<\/em>. <\/p>\n\n\n\nEpisode IV \u2014 A New Hope<\/em> scores a whopping 8.6, with Mark Hamill and Harrison Ford in starring roles. While the focus is on Daisy Ridley\u2019s Rey as the protagonist in Episode VII – The Force Awakens<\/em>, which registers a lower 7.9. <\/p>\n\n\n\n <\/figure>\n\n\n\nOverall,\nthe 10 female reboots we found received an average rating of 5.7, while the\nmale originals came in at 7.3 \u2014 leaving us with a 1.6 difference in ratings as\nthe credits roll\u2026<\/p>\n\n\n\n
Mind\nThe Gap? Budgets For Female vs Male Movies<\/strong><\/h2>\n\n\n\nIt\u2019s time to take a look at the bank balance. While it\u2019s true that throwing money at movies doesn\u2019t make them a success, it can be key in figuring out why they fail.<\/p>\n\n\n\n <\/figure>\n\n\n\nHave\nmovie makers stumped up the money to ensure equal chances of success? Or are\nthe cinema bigwigs reluctant to back female-led films with big budgets? <\/p>\n\n\n\n
This\nwill go some way to determining whether or not the female film flops were\nhampered by Hollywood. <\/p>\n\n\n\n
Our\ncalculations, which allowed for inflation between the time of the originals and\nthe relaunches, brought up some surprises.<\/p>\n\n\n\n
Although\nit was filmed a whopping 17 years after the original, the Ocean\u2019s 8<\/em>\nfemale reboot \u2018only\u2019 had a budget of $70,000, 000 \u2014 considerably lower than Ocean\u2019s\n11\u2019<\/em>s ginormous $120, 700,000 bankroll. Yeesh. <\/p>\n\n\n\nWhile, in 2000 and with Mel Gibson in the title role, What Women Want <\/em>had a $103, 600,000 budget to burn \u2014 but with the roles reversed for Taraji P.Henson in 2019, the movie only got $20,000,000.<\/p>\n\n\n\n <\/figure>\n\n\n\nSome\nfilms such as Ghostbusters<\/em> and Star Wars <\/em>bucked the trend,\npossibly thanks to the need for CGI. <\/p>\n\n\n\nBut\nour sums reveal that, overall, female reboots were given, on average, over $15\nmillion less for their budgets than the male-led originals\u2026<\/p>\n\n\n\n
Hidden\nFigures: Box Office Earnings<\/strong><\/strong><\/h2>\n\n\n\nAnother great way to judge the success of a movie is also, of course, how much money it makes and its ability to put bums on seats. <\/p>\n\n\n\n <\/figure>\n\n\n\nSo\nwe headed to the box office, courtesy of IMBD data, to take a look at the\nestimated worldwide gross for each film and compare the male-led vs the\nfemale-led \u2014 again adjusted for inflation. <\/p>\n\n\n\n
The\nbiggest eyebrow-raiser is Ocean\u2019s 8<\/em>. Despite banking $297, 718, 711 and with the likes of Bullock,\nCate Blanchett, Anne Hathaway and Rihanna on board, it still only made 5\npercent of Ocean\u2019s 11<\/em>\u2019s overall takings. Ouch. <\/p>\n\n\n\nOther\nfilms that failed to match the pull of the original, include The Next Karate\nKid<\/em>, which only netted 12 percent of the Karate Kid<\/em>\u2019s earnings. <\/p>\n\n\n\nWhat Men Want<\/em>, meanwhile, managed just a measly 13 percent of What Women Wants\u2019<\/em> earnings. <\/p>\n\n\n\n <\/figure>\n\n\n\nThis\nall shapes up to show that, on average, the female reboots earned over $1\nbillion less than their original counterparts. <\/p>\n\n\n\n
While,\noverall, they also earned just 46 percent of the male-led movies, too. <\/p>\n\n\n\n
That\u2019s\nhuge\u2026<\/p>\n\n\n\n
Bad\nGirls? Fan Sentiment On \u2018Feboots\u2019<\/strong><\/strong><\/h2>\n\n\n\nFan\nfeelings also hugely determine how well a movie will do \u2014 especially in the\nsocial media influencer and chat forum age.<\/p>\n\n\n\n
To\ngarner the public mood on the ground when it comes to female reboots, which are\nalso sometimes known by the less than flattering and arguably demeaning name\n\u2018feboots\u2019, we used BrandWatch to analyze every online mention of \u2018female\nreboot\u2019 in the last 10 years. <\/p>\n\n\n\n
We\nthen went further and looked at the context \u2014 the emotion and sentiment behind\nthe words. <\/p>\n\n\n\n
So, what did a decade of data reveal? <\/p>\n\n\n\n <\/figure>\n\n\n\nThere\u2019s\nnot a lot of good feeling out there, that\u2019s for sure. <\/p>\n\n\n\n
An\nastounding 60 percent of online mentions were negative, with only 15 percent analyzed\nas positive. <\/p>\n\n\n\n
While\n25 percent of mentions were related to anger and 47 percent sadness, with 13 percent\nalso linked to disgust. Wow.<\/p>\n\n\n\n
So\nwhat does all this tell us about current film culture? <\/p>\n\n\n\n
It\nmight be too simplistic to say that audiences simply dislike movies with\nall-female casts or leads, or that movie makers fail them with lackluster\nscripts and smaller budgets in some kind of self-fulfilling prophecy. <\/p>\n\n\n\n
We\nall know that the movies are male-dominated with outrageous gender pay gaps. <\/p>\n\n\n\n
But\nwe also know that, be it fronted by an actor that identifies as any gender or\nno gender at all, a sequel is rarely if ever as good as the original.<\/p>\n\n\n\n
But\nit\u2019s equally oversimple to brand all the reboots as duds or box office bombs. <\/p>\n\n\n\n
What\u2019s\nclear is that, although it\u2019s great to see cinema flipped on its head with fresh\nspins when it comes to gender roles, we need to make sure female actors are\ngetting great fresh material too \u2014 so that the movie industry is full of\nfantastic female characters and casts on their own merit. <\/p>\n\n\n\n
Then maybe the dialogue around female reboots will change too, so that the online chatter that surrounds them isn\u2019t overwhelmed by negativity before a red carpet has even been rolled out.<\/p>\n\n\n\n
If you enjoyed this, you might like our study on gender differences in esports<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"We\u2019ve been in a movie mood lately, pondering the future of some of our favorite film franchises. And following reports …<\/p>\n","protected":false},"author":45,"featured_media":26426,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[25],"tags":[],"acf":[],"yoast_head":"\n
What Does The Public Really Think Of Female Leads In Film? - Casino.org<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n