{"id":25177,"date":"2020-11-09T12:23:12","date_gmt":"2020-11-09T18:23:12","guid":{"rendered":"https:\/\/www.casino.org\/blog\/?p=25177"},"modified":"2020-11-09T12:25:04","modified_gmt":"2020-11-09T18:25:04","slug":"the-jam-scam-explained","status":"publish","type":"post","link":"https:\/\/www.casino.org\/blog\/the-jam-scam-explained\/","title":{"rendered":"R. Paul Wilson On: The Jam Scam \u2013 How Not To Get Conned At A Market"},"content":{"rendered":"\n<p>The jam auction is a veritable old-school scam that has stood the test of time and can be found in almost any major city, tourist trap or county fair. <\/p>\n\n\n\n<p>It is a way to manipulate large crowds into falling for a sudden bait and switch that leaves almost everyone disappointed.<\/p>\n\n\n\n<p>But not all jam auctions are created equal. <\/p>\n\n\n\n<p>Some &#8211; perhaps many &#8211; leave buyers wanting more, despite using the same psychological techniques employed by outright scammers. And, as I learned on an early episode of <em><a href=\"https:\/\/www.casino.org\/blog\/the-real-hustle-highlights\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">The Real Hustle<\/a><\/em>, some Jam Auctions are not even a scam!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Bouncer<\/h2>\n\n\n\n<p>\u201cThe Bouncer\u201d was a nickname coined in the book <em>Rich\nUncle From Fiji<\/em>, which described a novel twist on the jam auction where the\ncrowd was played from the back of wagon, hooked up to a full complement of\nhorses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"350\" src=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/rich-uncle-from-fiji.jpg\" alt=\"Rich Uncle From Fiji\" class=\"wp-image-25179\" srcset=\"https:\/\/www.casino.org\/blog\/wp-content\/uploads\/rich-uncle-from-fiji.jpg 600w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/rich-uncle-from-fiji-148x86.jpg 148w, https:\/\/www.casino.org\/blog\/wp-content\/uploads\/rich-uncle-from-fiji-480x280.jpg 480w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption><em>Image: Amazon<\/em><\/figcaption><\/figure>\n\n\n\n<p>The items sold in this auction were a variety of\ncommon and fancy goods, all secured at very low price (or stolen for the\nultimate discount). <\/p>\n\n\n\n<p>These items were sold in a series of auction\n\u201crounds\u201d where buyers would be passed their purchases along with a bag to\nencourage them to buy more but what fascinated me was the ingenious \u201chook\u201d that\nkept people buying until the final sting.<\/p>\n\n\n\n<p>I first read this scam as a kid and was excited\nwhen we decided to test it on <em>The Real Hustle <\/em>but despite having\ndescribed this scam for years in my public shows and speeches, it turned out\nthat I had no idea how the con game was going to end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who\u2019s Happy?<\/h2>\n\n\n\n<p>Here\u2019s how it plays out. <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"arve\" data-mode=\"normal\" data-oembed=\"1\" data-provider=\"youtube\" id=\"arve-youtube-o4sdpfgq0ik66ece5b6b4d8e333472650\" style=\"max-width:900px;\">\n<span class=\"arve-inner\">\n<span class=\"arve-embed arve-embed--has-aspect-ratio\" style=\"aspect-ratio: 500 \/ 281\">\n<span class=\"arve-ar\" style=\"padding-top:56.200000%\"><\/span><iframe loading=\"lazy\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen class=\"arve-iframe fitvidsignore\" data-arve=\"arve-youtube-o4sdpfgq0ik66ece5b6b4d8e333472650\" data-src-no-ap=\"https:\/\/www.youtube-nocookie.com\/embed\/O4sDPfGq0Ik?feature=oembed&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;autohide=1&amp;playsinline=0&amp;autoplay=0\" frameborder=\"0\" height=\"505.8\" sandbox=\"allow-scripts allow-same-origin allow-presentation allow-popups allow-popups-to-escape-sandbox\" scrolling=\"no\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/O4sDPfGq0Ik?feature=oembed&#038;iv_load_policy=3&#038;modestbranding=1&#038;rel=0&#038;autohide=1&#038;playsinline=0&#038;autoplay=0\" width=\"900\"><\/iframe>\n\n<\/span>\n\n<\/span>\n<script type=\"application\/ld+json\">{\"@context\":\"http:\\\/\\\/schema.org\\\/\",\"@id\":\"https:\\\/\\\/www.casino.org\\\/blog\\\/the-jam-scam-explained\\\/#arve-youtube-o4sdpfgq0ik66ece5b6b4d8e333472650\",\"type\":\"VideoObject\",\"embedURL\":\"https:\\\/\\\/www.youtube-nocookie.com\\\/embed\\\/O4sDPfGq0Ik?feature=oembed&iv_load_policy=3&modestbranding=1&rel=0&autohide=1&playsinline=0&autoplay=0\"}<\/script>\n<\/div>\n\n<\/div><\/figure>\n\n\n\n<p>From the back of a truck I pitched until we had\na small crowd, peppering them with promises of bargains they can only find at\nthe market; deals no high street store could afford and so on.<\/p>\n\n\n\n<p>Once I had enough interested onlookers, Alex\n(acting as my assistant) slid a box of grooming kits, which I showed to the\ncrowd, unzipping the case to show the combs and clippers inside. <\/p>\n\n\n\n<p>This kit, I claimed, would cost \u00a320 in any store\nbut from the back of the truck we were offering it for just \u00a31!<\/p>\n\n\n\n<p>Hands were raised and Alex distributed grooming\nkits, each in a plastic shopping bag to hold more items.<\/p>\n\n\n\n<p>This is where the con began.<\/p>\n\n\n\n<p>I told the crowd that we promise satisfaction\nand promised they would be happy. <\/p>\n\n\n\n<p>To confirm this, I asked: \u201cWho\u2019s happy?\u201d<\/p>\n\n\n\n<p>A few hands crept upward, and I asked again,\n\u201cWHO\u2019S HAPPY?\u201d<\/p>\n\n\n\n<p>This time, more hands were raised, and a few\npeople called out to confirm their happiness.<\/p>\n\n\n\n<p>Then I said, \u201cIf you\u2019re happy, raise your hand!\nAlex, give them their money back!\u201d<\/p>\n\n\n\n<p>To everyone\u2019s surprise, Alex now returned money\nto any buyers who raised their hand.<\/p>\n\n\n\n<p>Next, I presented a package of pens worth \u00a330\n(or so I claimed) and repeated this procedure for \u00a35 from each member of the\ncrowd before asking who was happy and instructing Alex to \u201cgive them their\nmoney back!\u201d.<\/p>\n\n\n\n<p>By this time, we had a large crowd and more\npeople were buying, all of whom received the grooming kit and bag along with\ntheir lifetime supply of pens.<\/p>\n\n\n\n<p>Next up was a glass vase, which I presented as\n\u201cItalian Crystal\u201d while flicking the rim to create a resounding chime as if\nthis proved anything.<\/p>\n\n\n\n<p>This was a \u00a310 purchase but with everyone\nconfident they would receive a full refund, money was soon handed to Alex in\nreturn for cheap glassware. This cash was also returned once the crowd shouted\nthat they were \u201chappy\u201d.<\/p>\n\n\n\n<p>It\u2019s important to point out that behind me, inside the truck, were dozens of boxes marked with big brand names promising that high end electronics might be up next. <\/p>\n\n\n\n<p>In fact, Alex reached for one of those boxes next before I openly corrected him to hand me a different box instead.<\/p>\n\n\n\n<p>Inside this box were some impressive-looking watches\nin presentation cases designed to sell rather than use. <\/p>\n\n\n\n<p>By this, I mean that they were classic \u201cflash\u201d\ndesigned to look as if they were worth much more than they actually cost and to\nbarely function once removed from the impressive (but cheap) packaging.<\/p>\n\n\n\n<p>This kind of product is made purely to over-sell\nand actually costs a fraction of what anyone would suspect. <\/p>\n\n\n\n<p>In fact, everything we were selling had been\nsecured for less than \u00a33 for all four items (watch included) and this was\nwithout buying bulk!<\/p>\n\n\n\n<p>So now I showed the watch and impressed upon\npeople what a fantastic gift this would be and that clearly, these watches\nshould sell for over \u00a3100 but today, thanks to our special promotion, we can\nsell these for just \u00a320!<\/p>\n\n\n\n<p>Alex could barely keep up with the demand as \u00a320\nnotes were thrust into the air to be exchanged for deceptively cheap watches.<\/p>\n\n\n\n<p>Once the watches were gone (we only had enough\nfor half the demand &#8211; if we were real scammers, the truck would have been\nfilled with them) I stood at the tailgate and promised the crowd again that we\nguaranteed satisfaction and guaranteed everyone would be happy. <\/p>\n\n\n\n<p>\u201cWho\u2019s happy?\u201d<\/p>\n\n\n\n<p>Everyone shouted: \u201cI\u2019m happy!\u201d<\/p>\n\n\n\n<p>This time, instead of returning their cash I\nsaid: \u201cIf you\u2019re all happy, we\u2019re all happy!\u201d <\/p>\n\n\n\n<p>Then I pulled down the shutter, sealing us\ninside; the driver popped into gear and we drove away.<\/p>\n\n\n\n<p>From inside the truck, I could hear the crowd\u2019s disappointment,\nbut it wasn\u2019t until we returned their money and interviewed the buyers that we\nrealised the genius of this particular scam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The No-Sting Sting<\/h2>\n\n\n\n<p>Had you asked me in advance what I thought the\ncrowd might do when the truck drove away, I might have said they would be angry\nor would perhaps attempt to chase after the truck.<\/p>\n\n\n\n<p>In fact, we learned a lesson that many\npitch-artists already knew: that everyone loves a bargain.<\/p>\n\n\n\n<p>The Bouncer is based on the jam auction scam but\nunlike the jam auction, people are generally satisfied with what they receive\nand once the sale is finished, rarely do they feel conned in any way.<\/p>\n\n\n\n<p>It\u2019s true that the crowd was manipulated to buy \u00a33\nworth of crap for \u00a320 and it\u2019s also true that I could have re-scaled or extended\nthe scam to take people for a lot more.<\/p>\n\n\n\n<p>In this variation of the jam auction, people\ndidn\u2019t lose too much and ended up with a bag filled with items they thought\nthey got for free (they didn\u2019t if you think about it) and their only complaint\nwas that the auction finished too soon.<\/p>\n\n\n\n<p>No one wanted to return their goods and nearly everyone\nwas happy with their purchase, even when we told them how little it cost us. <\/p>\n\n\n\n<p>We were blinded by our own psychological trick\ninto believing it was automatically a con game, when in fact it\u2019s actually a\nsystem that\u2019s been adapted and employed by hawkers and pitch men for decades!<\/p>\n\n\n\n<p>Speaking to members of the crowd, I later learned how important the big name boxes behind me had been to attract people and hold them with the promise of even better bargains and that when we shut up shop and drove away, the crowd was not duped &#8211; they were merely disappointed it ended so soon!<\/p>\n\n\n\n<p><strong>Other articles worth your time today:<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-casino-org-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"KmfiPkz49D\"><a href=\"https:\/\/www.casino.org\/blog\/stealing-from-crazy-gideons\/\">R. Paul Wilson On: Stealing Stuff From Crazy Gideon\u2019s With A Fake Pregnancy Suit<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;R. Paul Wilson On: Stealing Stuff From Crazy Gideon\u2019s With A Fake Pregnancy Suit&#8221; &#8212; Casino.org Blog\" src=\"https:\/\/www.casino.org\/blog\/stealing-from-crazy-gideons\/embed\/#?secret=3U3adctJrU#?secret=KmfiPkz49D\" data-secret=\"KmfiPkz49D\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-casino-org-blog\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"323rSgjhxz\"><a href=\"https:\/\/www.casino.org\/blog\/the-art-of-a-great-pitch\/\">R. Paul Wilson On: The Art of a Great Pitch<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;R. Paul Wilson On: The Art of a Great Pitch&#8221; &#8212; Casino.org Blog\" src=\"https:\/\/www.casino.org\/blog\/the-art-of-a-great-pitch\/embed\/#?secret=LnBq9TAtl1#?secret=323rSgjhxz\" data-secret=\"323rSgjhxz\" width=\"500\" height=\"282\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The jam auction is a veritable old-school scam that has stood the test of time and can be found in&nbsp;&#8230;<\/p>\n","protected":false},"author":47,"featured_media":25178,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3644],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Jam Scam \u2013 How Not To Get Conned At A Market<\/title>\n<meta name=\"description\" content=\"Scams and cheating expert R. 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